Summer is here, and while many are heading off on holiday, your business shouldn’t take a break online. With the challenging business outlook in the UK at the moment, it’s never been more important to ensure your business profile is the best it can be. The businesses that stay visible, active, and connected with their …
Why does my GA4 account have lots of traffic from the USA
If you’re noticing a significant amount of traffic from the USA in your Google Analytics 4 (GA4) account, this could be due to a few reasons, including the usual suspects of spam or bot traffic. Here’s a breakdown of what might be happening: How to Address This Issue: By taking these steps, you can get …
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Summer Business Plans for Aspirational SMEs
As summer approaches, it’s the perfect time for small and medium-sized enterprises (SMEs) to strategize and set the stage for future growth. The warmer months offer a unique opportunity to reflect, plan, and innovate. Here are some key steps for aspirational SMEs to make the most of this summer: 1. Reflect on Past Performance: Take …
How to build an SEO Strategy
Creating an SEO (Search Engine Optimization) strategy involves several steps that are crucial for improving your business website’s visibility and ranking on search engines, and as we often get asked what does that entail, here is a brief summary of what our team goes through to create an effective SEO strategy for any business: Overall, …
Autumn Email Marketing Ideas
As we head into Summer with beach trips and the like just remember that its never to early to being planning your autumn email marketing campaigns. Traditional after all the summer trips and back to school for children consumers are known to rein things back in so its never too early to begin planning your …
Email Marketing Trends
The use of email marketing by marketeers continues to maintain its stronghold in the digital landscape for 2018. As a medium it has by some stats seen users surpass the 3.8 billion mark, its not going anywhere…! So despite all those stats and expert opinion that email marketing is dead, we believe that the stats …
What Makes an Effective Email Marketing Campaign?
An email is often the primary mode of contact for engaging new business. A recent study out of the UK that analyzed email marketing campaigns for small to medium enterprises (SME) found an average open rate of 24.88% with a click-through rate of 4.06%. That’s pretty good. The question, however, is how do you get …
Five Easter Email Marketing Strategies for your business
According to the National Retail Federation (NRF), online Easter spending in 2017 reached almost $5 billion, setting a 14-year record for online sales during an Easter holiday season. Candy, food, apparel, gifts, flowers, décor, greeting cards, and balloons top consumer’s buying lists every Easter. Email marketing strategies that cater to these wants (or, needs, in …
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Email Marketing customer journey
We are often asked about the customer journey, a business asks “what happens if we give you our data, what do you then do” So lets use this post to explain the customer journey from a recent email campaign we ran for a new client. Firstly this client came to us as a result of …
5 Golden Steps to create a Sales Email Newsletter
Writing any kind of email newsletter can seem a hard task, writing one that converts can seem even harder making sure that its gets conversions, so these are our five golden steps to create a winning sales email newsletter. There are 5 Golden Steps to creating a Sales Email Newsletter: Subject Line – this is …
A/B Testing for modern email marketing
When a business has its email marketing strategy sorted the best way to see how each part of the strategy performs is to utilize A/B split testing and as you would expect mailPDQ allows you to do just that. This split testing allows you to test a multitude of differing variables, you’ll want to test things …
What makes a great email?
This is a question we are often asked, as though some form of ‘great’ will by default lead to a conversion/action by the recipient. So what is the secret what make a great email? Well we’d have to say in our experience it is a collection of different actions that when rolled into one email …