As a business, you depend on emails as a big part of your advertising campaign to engage consumers. However, you may have experienced more non openers from your recent email marketing efforts than you’d like. There are many reasons why people don’t open their emails. The worst is that they simply don’t want what you’re …
Four steps you need to take in planning your email marketing campaigns
We know from our client experience that well planned email marketing campaigns deliver real results and this isn’t surprising when you consider how much cheaper, more measurable and better targeted email marketing campaigns can be than any other marketing solution. However like most things email marketing is only as successful as the planning that you’ve made …
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How to create amazing Optimised Marketing Communication
As any regular reader of our updates know that for email marketing there are three key elements to getting it right and these are; what you send when you send and finally who you send your message to It should be second nature that any of your business marketing communication to generate the return your …
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How to create Email Campaigns that can be read by everyone
A great online marketing strategy is essential for optimal customer outreach, connection, and ultimately growing a business’s profits. One component of online marketing that shouldn’t be overlooked is the development of great email campaigns. If you’re a business marketer and are looking for some straightforward tips on how to create email campaigns that are efficient, effective, and …
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How to increase your email open rates
There is no denying that a well planned and implemented email marketing campaign should be successful. It will require relatively little work, yet can potentially reach people all over the world. On the other hand, actually getting people to open emails and act on your email can be tough. If you’re not 100% sure on …
Your email marketing strategy for 2015
Now that 2015 is upon us, what is the best strategy for your email marketing campaign? Email marketing has long been a powerful tool to improve relationships with customers. Here are some different ways email marketing can help you find your target audience. Say Hello to Images Several studies have been done on email marketing …
Five best tips for writing effective email copy
Email Copywriting is something of an art form to make the recipient want to read, open and hopefully click on any web links within that email, so these are our five best practice tips for writing effective email copy. You need to write for ‘scannability’ The majority of readers these days will scan, rather than …
Devon email marketing success
We work with a wide variety of clients that cover many differing business sectors so we get to see a large number of campaigns both managed by ourselves and customer led. This particular customer had collected data on the website knowing it to be important and needing a way to contact those interested with a cost …
What is the ideal email frequency?
Every marketer we speak to wants to know the “perfect” number of email campaigns they should send and when: you need enough to get the best response, but not send so often that your subscribers stop paying attention or worse unsubscribe and our data at mailPDQ suggests that sending a new campaign roughly every couple …
Social Sharing built in to all your emails
One of the key elements of any email marketing campaign is the ability to allow the user to share the email through his/her social media platforms. One of the key strengths of mailPDQ is the ability to then track who has done this and where thus allowing you the option to see where your ‘online …
How to make an amazing email
You want your email to be amazing, you want people to read it and go wow – thats what we often get asked, so how do you as a business accomplish this? 1. who is it from, make it clear across all your marketing Why not make sure all your business marketing follows a similar …
Five great ways to make email marketing work better for your business
Five great ways to make email marketing work alot better for your business, these are fairly simple but we know from experience if you follow these great tips you won’t go far wrong. Great data – this has to be one of the key factors in any email marketing campaign, how is this data segmented …
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