This is a question we are often asked, as though some form of ‘great’ will by default lead to a conversion/action by the recipient. So what is the secret what make a great email? Well we’d have to say in our experience it is a collection of different actions that when rolled into one email …
Your 2017 Email Marketing Strategy
With the year rapidly coming to a close, it’s time to start considering your 2017 email marketing strategy, if you haven’t already done so. Those gurus who prematurely announced the demise of email marketing as an effective marketing strategy, are now being forced to acknowledge that it’s still the real workhorse of marketing, especially in …
Simple Marketing Automation for your business
We have been working with growing businesses for many years and we’ve followed trends, seen stuff grow, seen the next big thing and helped all our customers get on board so we now can deliver powerful technology that is cost-effective and easy to use. We know that simple marketing automation is helping so many businesses …
Why categorizing your business data is best practice
When you’re just starting out with your own small business, you might be tempted to keep all of your data in one or two files for the sake of convenience. This includes your sales records, leads, clients, prospects, and anything else that is related to your business. Unfortunately for the many business owners out there …
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Sales Automation best practices
Using Sales Automation or a full customer relationship management system gives you the ability to better stay in tune with the needs of your customers. It also harnesses the power of data gathering, outreach, social media and can be coordinated with all of the functions of your business such as accounting, budgeting and forecasting, sales and …
5 tips for improving your email sign up forms
We know that great email marketing is one of the most effective digital channels of growing your business online and increasing engagement. As we have said in numerous previous updates, the starting point for great email marketing is a great data list of contacts and this data list is grown using effective email sign up …
Content ideas for email marketing and your next campaign
The old adage content is king has never altered but often we are faced with customers asking us ‘what can we write about, i don’t know what to say’. This update all about content ideas for email marketing and may help answer that question…. There are so many opportunities to build and engage your audience …
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What data every business should collect for the best email marketing campaigns
Email marketing campaigns are generally most effective when targeted recipients have opted-in, i.e. agreed to receive the emails. Because recipients actually want to receive the emails, it entirely eliminates the chief drawback of such campaigns – the possibility of being filtered out at receipt time or rejected outright. One of the most useful and powerful …
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Why Growing Businesses Need Email Marketing
In today’s marketing climate, social media is usually presented as the main focus for online marketing efforts. While social media can play a great role in acquisition, however, one of the biggest drivers for customers in today’s market is personal loyalty. Loyalty is developed through a relationship between the business and the consumer, and email …
How to create amazing Optimised Marketing Communication
As any regular reader of our updates know that for email marketing there are three key elements to getting it right and these are; what you send when you send and finally who you send your message to It should be second nature that any of your business marketing communication to generate the return your …
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Five things businesses can do better with data
We’ve written previously about the value in the data that every business has, so now you’ve found your business data what you can do with it that makes it work harder for you? These are our five top tips for making your business data work harder. 1. Know your customers better than they know themselves You …
Resuscitating inactive subscribers on your email marketing campaigns
Resuscitating inactive subscribers on your email marketing campaigns has to be a primary task for any active email marketer. You should be bearing in mind that deliverability is a key part of any active and ongoing email marketing campaign and that on average around 24% of emails sent are blocked/none delivered and this rate is increasing, so …
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