An email is often the primary mode of contact for engaging new business. A recent study out of the UK that analyzed email marketing campaigns for small to medium enterprises (SME) found an average open rate of 24.88% with a click-through rate of 4.06%. That’s pretty good. The question, however, is how do you get …
What makes a great email?
This is a question we are often asked, as though some form of ‘great’ will by default lead to a conversion/action by the recipient. So what is the secret what make a great email? Well we’d have to say in our experience it is a collection of different actions that when rolled into one email …
How to create amazing Optimised Marketing Communication
As any regular reader of our updates know that for email marketing there are three key elements to getting it right and these are; what you send when you send and finally who you send your message to It should be second nature that any of your business marketing communication to generate the return your …
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How to make an amazing email
You want your email to be amazing, you want people to read it and go wow – thats what we often get asked, so how do you as a business accomplish this? 1. who is it from, make it clear across all your marketing Why not make sure all your business marketing follows a similar …
Five great ways to make email marketing work better for your business
Five great ways to make email marketing work alot better for your business, these are fairly simple but we know from experience if you follow these great tips you won’t go far wrong. Great data – this has to be one of the key factors in any email marketing campaign, how is this data segmented …
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Our six ways to grow and build trust using email marketing
It happens to use all when we open our email software, lots and lots of email – some of which we can hardly remember signing up for and some which we didn’t ask for (spam). So as a business how do you grow and build trust in your email marketing? These are our top six …
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