Digital Marketing Agency based in Exeter
Recently, Gmail has rolled out some major updates to enhance user experience and privacy, these will affect any email marketing campaigns you’re planning moving forward. Here’s your guide to navigating the new Gmail guidelines for effective email marketing in 2024. 1. Respect User Privacy: Gmail emphasizes the importance of respecting user privacy. Ensure that your …
Navigating the New Gmail Guidelines: A Roadmap for Effective Email MarketingRead More
One of the best things about email marketing is being able to tell just how many people open your emails, which is referred to as the open rate. Very few types of marketing can be this accurate in identifying how successful your campaigns are. When you know what a good open rate should be, you’ll …
An email is often the primary mode of contact for engaging new business. A recent study out of the UK that analyzed email marketing campaigns for small to medium enterprises (SME) found an average open rate of 24.88% with a click-through rate of 4.06%. That’s pretty good. The question, however, is how do you get …
According to the National Retail Federation (NRF), online Easter spending in 2017 reached almost $5 billion, setting a 14-year record for online sales during an Easter holiday season. Candy, food, apparel, gifts, flowers, décor, greeting cards, and balloons top consumer’s buying lists every Easter. Email marketing strategies that cater to these wants (or, needs, in …
Five Easter Email Marketing Strategies for your businessRead More
So 2017 is nearly over and its just the right time to have a think about your 2018 email marketing strategy if you haven’t already done so. As is the case pretty much every year those that gleefully announce the death of email marketing as an effective part of your overal digital strategy, are yet …
In simple terms email marketing is the use of email to promote products and/or services. We here at mailPDQ believe a better understanding of email marketing helps a business to build a relationship with its potential customers and current customers. We are aware that email marketing is just one segment of Digital Marketing which also …
For some growing businesses email marketing is seen as a chore, a question why send mass emails, surely they just get junked don’t they? Words we often hear – but does this have ‘legs’ is it true… Well here at mailPDQ we believe that communication and engaging with the right people demonstrates your business to …
We are often asked about the customer journey, a business asks “what happens if we give you our data, what do you then do” So lets use this post to explain the customer journey from a recent email campaign we ran for a new client. Firstly this client came to us as a result of …
When we’re called into businesses to review previous business email marketing campaigns we often see one’s that just fail and the business owners can’t see why. They can’t understand that a recipient isn’t going to spend the whole day reading and replying to all the emails they’ve received, they have more important things to do. So …
Sentences you shouldn’t include in an email campaignRead More
Christmas is coming is your business ready for the challenge of what should be the best time of the year if you’re a retailer. In some cases Christmas can be the make or break for a business, they need the surge in Christmas trading to make the real profit. With so much at stake for …
When you’re just starting out with your own small business, you might be tempted to keep all of your data in one or two files for the sake of convenience. This includes your sales records, leads, clients, prospects, and anything else that is related to your business. Unfortunately for the many business owners out there …
Why categorizing your business data is best practiceRead More
We’ve written previously about regular email newsletters and even standalone one-off campaigns that you create and send to a whole list of people in one go with a call to action (CTA). This differs from using email automation as with this the campaign is set up once only and then it automatically is sent to …
