In simple terms email marketing is the use of email to promote products and/or services.
We here at mailPDQ believe a better understanding of email marketing helps a business to build a relationship with its potential customers and current customers. We are aware that email marketing is just one segment of Digital Marketing which also includes marketing via websites, social media, blogs, etc.
A lot of email we all receive is defined as spam email with the endless deals and savings and for us a classic example of email marketing at its worst, we don’t do that or support customers that do that!
A key sales point of email marketing is that well run email campaigns all allow businesses to keep their customers directly in touch with the business and personalise each email marketing message to that customer. We work with businesses that ensure certain groups of customers can be targeted, maybe from a geographic area or frequency of ordering. We know that email marketing helps a business develop and maintain a relationship with a customer over time that hopefully results in increased sales and increased customer loyalty.
The two big advantages of email marketing are price and ease. Emailing is an inexpensive way to ‘push’ your company and its products and/or services compared to many other types of marketing. It’s also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses and we at mailPDQ can help you do this for your business.
We believe that any business email marketing should go hand-in-hand with your social media activity and therefore support the adding of the social media “Like” or “Share” buttons to all mailPDQ marketing emails gives an additional way for customers to connect with your business brand. Snippets of positive reviews from social media fans can be included in emails, and conversely social media postings can be used to encourage fans to subscribe to your email newsletters.
So there you have it a clear and concise understanding of email marketing with mailPDQ – we’re here to help all the way so why not get in touch for a no obligation conversation to see how we could help your business reach out to your customer or prospects – what have you got to loose?