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Why categorizing your business data is best practice

You are here: Home / customers / Why categorizing your business data is best practice

25 July 2016 //  by GleaveMedia

When you’re just starting out with your own small business, you might be tempted to keep all of your data in one or two files for the sake of convenience. This includes your sales records, leads, clients, prospects, and anything else that is related to your business. Unfortunately for the many business owners out there who might attempt this, keeping all of your records in one place is not always a good idea. It’s actually better to organize all of your business data into separate categories. Here are just a few reasons why.

Convenience

When you’re just starting out in the business world, keeping most of your data in one spot doesn’t seem like such a bad idea. You most likely do not have a lot of sales or clients yet, so what little information you have may not be worth organizing. However, that will change when your business grows. Once you have too much information to keep in one place, organizing it into separate categories will make it easier to access the information you need at any given time. All you will need to do is go to the right category, and you should hopefully be able to find what you need in short order.

Download your free brochure of mailPDQ and for a free trial and no obligation chat please get in touch through the website here.

Security

Categorizing your business’s information is largely for your own benefit, but it can give you some added security. If you keep all of your information in one file or database, you will have more to lose should your records be compromised. You will always stand to lose some confidentiality whenever there’s a security breach, but you can at least be sure that not all of your data is compromised if you took the time to store it in separate files.

Better Customer Service

Being able to access your business’s data at practically a moment’s notice will not only make things easier for you, but it will make things easier for your clients.When all of your data is in easy-to-access categories, you can pull up information on clients and give them exactly what they need at any given time.

These are just a few reasons why it is in your best interests to categorize your business’s data. It is something that may seem like a lot of work early on, but it will pay off once your business starts to grow and mailPDQ allows your data to categorize itself when its setup with the right organization system, so you can easily transition from a small start-up to a large company with relatively little effort.  If you’d like a free demo then please just get in tough through the website here.

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Category: customers, data collection, legislation, marketingTag: Data, data capture, Email Client, email lists, grow, mailpdq, measuring success, strategy, top tips

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  1. What makes a great email? - mailPDQ.co.uk says:
    26 April 2017 at 11:56 am

    […] email marketing, if the data isn’t right then how can you expect it to convert – this other post on our website covers how to collect good data and this post of how you can improve the email signup forms on your […]

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Alistair at Gleave was instrumental in setting up our social media accounts for our biotech cosmetics company. This was particularly complicated as we had to unpick our predecessors work. We now have a very slick system in place which paves the way for us to use advanced analytics to track user experience, website performance and other parameters. Thanks to Alistair and the team!
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I have been working with Gleave Media for the last few months, and found them to be exellent at communication and understand our business also fast at responding to our questions. I am looking forward to working more closely with Gleave Media in the New Year and beyond. Thanks Gleave Media!
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I have been really impressed with Alistair and his company. They are extremely reactive and explain everything in detail. They have been doing everything that was promised originally and so much more. I wouldn’t hesitate in recommending them to anyone looking for these services.
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We asked Alistair from Gleave media to build us a new website which would enable our business to grow, we required a full e-commerce website that was easy to navigate, visually appealing, loads quickly and has a great customer journey. Our CRM,diary booking system and customer finance calculator all had to be integrated. Everything was completed in a timely manner and Alistair is very responsive to the numerous questions that we had. I would highly recommend Gleave media if you are looking for a new website.
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