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01392 241653 | Unit 2, Clyst Units, Marsh Barton, Exeter EX2 8QW

GleaveMedia Ltd

Digital Marketing Agency based in Exeter

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      • Pay Per Click (PPC) Marketing
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  • About Us
    • Charity
    • Ethics
  • Services
    • Marketing
      • Pay Per Click (PPC) Marketing
      • Search Engine Optimisation
      • Lead Generation Services
      • Social Media Management
      • eMail marketing
      • Digital Strategy
      • Social Media Training
    • Development
      • Websites
      • Website Hosting
    • Design
      • Brand & Graphic Design
      • Photography
  • Case Studies
    • Advent Campaign
    • ExeterTogether.com
    • Exeter Fundraisers
  • Talk to us
  • Resources
    • News
    • Networking Events
    • Downloads & Tools

Pay Per Click (PPC) Marketing

You are here: Home / Pay Per Click (PPC) Marketing

What is Pay Per Click Marketing (PPC)?

When you search in Google or one of the other popular search engines, the results at the top and right hand side of the search results page are often ‘paid for’ listings. Advertisers pay the search engine every time somebody clicks on an ad, typically the advertisers will bid to have their ads shown for keyword searches relevant to their target market. It is different to ‘natural’ or ‘organic’ listings which feature below these paid search results. (Natural search listings can be improved by using SEO).

Who are the largest PPC networks?

Google now accounts for nearly 90% of UK search traffic, and their ‘AdWords’ PPC service is the market leader in the PPC search market. The other major search engines with well established PPC programs are Yahoo & Bing. Facebook is another popular choice for PPC advertising and allows a large amount of segmentation to target users by: Age, Sex, Location, Occupation, Interests etc.

Advantages of PPC

  • PPC can be turned on and off instantly, you can be seen in search listings for chosen keywords within minutes.
  • Flexibility in budget, you can start with a budget from as little as a few pounds a day with the possibility to increase your daily spend when you start seeing positive results.
  • It is possible to highly target PPC advertising to specific search keywords, user location or other demographics.
  • PPC is very accountable, reports show exactly where the advertising budget has been spent, and with additional goal tracking it is possible to calculate ROI for an individual action or sale.

PPC service from GleaveMedia

We can offer the following PPC service setup:

  • Analysis of your current site to understand your target market. Where possible we can analyse data from Google Analytics to see how users currently interact with your site.
  • Develop targeted, themed keyword groups relating to your products or services. Also develop ‘negative’ keyword lists of search terms that ads should not be shown for.
  • Setup AdWords (or other PPC network) campaign, turning themed keyword groups into ‘Ad Groups’ with individual ads. Each ad will be created with text relating to the group’s keywords. Daily budgets and keyword bid prices are setup at this stage. Ads can also be ‘geo-targeted’ so that they are only seen by users in a particular location.
  • Where appropriate, it is possible to set up goal tracking, which can aid conversion rate optimisation at a later stage.
  • Accounts are monitored on a regular basis to update bid prices, adjust keywords and create new ad text.

Contact us to see how PPC advertising with Goal Tracking and Conversion Rate Optimisation can help your business.

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Contact Info

Gleave Media Ltd
Unit 2 Clyst Units
Marsh Barton
Exeter EX2 8QW
Telephone: 01392241653
Email: hello@gleavemedia.co.uk

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Gleave Media Ltd
Gleave Media Ltd
Based on 33 Google reviews.
Michael Cotterill
Michael Cotterill
2021-01-21
Finally, an IT company which provides solutions rather than problems, thank you. Alistair doesn't wait to be chased to undertake the services he has agreed to provide, and is a man of his word. In an area for which I have very little knowledge or experience, Alistair and his team have made what felt like a daunting task refreshingly simple. I have no hesitation in recommending Gleave Media, as they have been a breath of fresh air.
Andy Cooper
Andy Cooper
2021-01-12
I'm really pleased to recommend Alistair and the team at Gleave Media. Great results and service. 10/10
Paul nery
Paul nery
2020-11-13
Alistair and Gleave Media supported our marketing efforts for almost a year. He was professional, friendly and responsive. He provided good guidance and was always keen to provide helpful advice for both Google Adwords and Facebook marketing
AT Thompson
AT Thompson
2020-10-13
After bad experiences with two previous companies, Alistair was the professional and helpful person I needed. I wouldn't hesitate to recommend him to others.
Auto ART Devon
Auto ART Devon
2020-05-19
Having known Alistair for years, it was time to bite the bullet and get the team at Gleave Media to monitor and improve our SEO - it's the way the world is going! We are now a few months in, and then results are great! The monthly reports are detailed and continuously improving. We look forward to seeing where the rest of 2020 takes us! Thanks Alistair & Team! See you soon (virtually) at G12 Networking Events.

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Company Profile

Gleave Media Ltd is an award winning Digital Marketing Agency in Exeter and run by Alistair Gleave, a seasoned web professional having been in and around the internet industry since 1999.

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Contact Details

Gleave Media Ltd
Unit 2 Clyst Units, Marsh Barton.
Exeter, EX2 8QW
(01392) 241653

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