One of the best things about email marketing is being able to tell just how many people open your emails, which is referred to as the open rate. Very few types of marketing can be this accurate in identifying how successful your campaigns are. When you know what a good open rate should be, you’ll …
What Makes an Effective Email Marketing Campaign?
An email is often the primary mode of contact for engaging new business. A recent study out of the UK that analyzed email marketing campaigns for small to medium enterprises (SME) found an average open rate of 24.88% with a click-through rate of 4.06%. That’s pretty good. The question, however, is how do you get …
Summer Email Marketing Strategies
As an email marketer, you may feel tempted to relax and not put in as much effort over the summer months. After all, much of your customer base is vacationing and spending more time with family during this season that goes all too quickly. However, you can’t afford to lose momentum with your email marketing …
Five Easter Email Marketing Strategies for your business
According to the National Retail Federation (NRF), online Easter spending in 2017 reached almost $5 billion, setting a 14-year record for online sales during an Easter holiday season. Candy, food, apparel, gifts, flowers, décor, greeting cards, and balloons top consumer’s buying lists every Easter. Email marketing strategies that cater to these wants (or, needs, in …
Five Easter Email Marketing Strategies for your businessRead More
Email Marketing Strategy for 2018
So 2017 is nearly over and its just the right time to have a think about your 2018 email marketing strategy if you haven’t already done so. As is the case pretty much every year those that gleefully announce the death of email marketing as an effective part of your overal digital strategy, are yet …
What is Email Marketing?
In simple terms email marketing is the use of email to promote products and/or services. We here at mailPDQ believe a better understanding of email marketing helps a business to build a relationship with its potential customers and current customers. We are aware that email marketing is just one segment of Digital Marketing which also …
Why send mass emails
For some growing businesses email marketing is seen as a chore, a question why send mass emails, surely they just get junked don’t they? Words we often hear – but does this have ‘legs’ is it true… Well here at mailPDQ we believe that communication and engaging with the right people demonstrates your business to …
Sentences you shouldn’t include in an email campaign
When we’re called into businesses to review previous business email marketing campaigns we often see one’s that just fail and the business owners can’t see why. They can’t understand that a recipient isn’t going to spend the whole day reading and replying to all the emails they’ve received, they have more important things to do. So …
Sentences you shouldn’t include in an email campaignRead More
Why categorizing your business data is best practice
When you’re just starting out with your own small business, you might be tempted to keep all of your data in one or two files for the sake of convenience. This includes your sales records, leads, clients, prospects, and anything else that is related to your business. Unfortunately for the many business owners out there …
Why categorizing your business data is best practiceRead More
Email Marketing tips for Small Businesses
Email marketing is an easy way for small businesses to communicate and build loyalty and trust with their customers. Previously, direct marketing was incredibly expensive and only feasible for large businesses but, over the last few years we have seen a dramatic change and these are our Email Marketing tips for Small Businesses The cost of …
What data every business should collect for the best email marketing campaigns
Email marketing campaigns are generally most effective when targeted recipients have opted-in, i.e. agreed to receive the emails. Because recipients actually want to receive the emails, it entirely eliminates the chief drawback of such campaigns – the possibility of being filtered out at receipt time or rejected outright. One of the most useful and powerful …
What data every business should collect for the best email marketing campaignsRead More
Four steps you need to take in planning your email marketing campaigns
We know from our client experience that well planned email marketing campaigns deliver real results and this isn’t surprising when you consider how much cheaper, more measurable and better targeted email marketing campaigns can be than any other marketing solution. However like most things email marketing is only as successful as the planning that you’ve made …
Four steps you need to take in planning your email marketing campaignsRead More