Digital Marketing Agency based in Exeter
In today’s digital age, email marketing remains a powerful tool for businesses to engage with their audience and drive desired actions. However, crafting a winning email campaign requires more than just hitting the send button. To maximize your campaign’s effectiveness and achieve desired results, you need to master the art of writing compelling and impactful …
Mastering the Art of Writing a Winning Email CampaignRead More
One of the best things about email marketing is being able to tell just how many people open your emails, which is referred to as the open rate. Very few types of marketing can be this accurate in identifying how successful your campaigns are. When you know what a good open rate should be, you’ll …
An email is often the primary mode of contact for engaging new business. A recent study out of the UK that analyzed email marketing campaigns for small to medium enterprises (SME) found an average open rate of 24.88% with a click-through rate of 4.06%. That’s pretty good. The question, however, is how do you get …
As an email marketer, you may feel tempted to relax and not put in as much effort over the summer months. After all, much of your customer base is vacationing and spending more time with family during this season that goes all too quickly. However, you can’t afford to lose momentum with your email marketing …
According to the National Retail Federation (NRF), online Easter spending in 2017 reached almost $5 billion, setting a 14-year record for online sales during an Easter holiday season. Candy, food, apparel, gifts, flowers, décor, greeting cards, and balloons top consumer’s buying lists every Easter. Email marketing strategies that cater to these wants (or, needs, in …
Five Easter Email Marketing Strategies for your businessRead More
So 2017 is nearly over and its just the right time to have a think about your 2018 email marketing strategy if you haven’t already done so. As is the case pretty much every year those that gleefully announce the death of email marketing as an effective part of your overal digital strategy, are yet …
In simple terms email marketing is the use of email to promote products and/or services. We here at mailPDQ believe a better understanding of email marketing helps a business to build a relationship with its potential customers and current customers. We are aware that email marketing is just one segment of Digital Marketing which also …
For some growing businesses email marketing is seen as a chore, a question why send mass emails, surely they just get junked don’t they? Words we often hear – but does this have ‘legs’ is it true… Well here at mailPDQ we believe that communication and engaging with the right people demonstrates your business to …
When we’re called into businesses to review previous business email marketing campaigns we often see one’s that just fail and the business owners can’t see why. They can’t understand that a recipient isn’t going to spend the whole day reading and replying to all the emails they’ve received, they have more important things to do. So …
Sentences you shouldn’t include in an email campaignRead More
When you’re just starting out with your own small business, you might be tempted to keep all of your data in one or two files for the sake of convenience. This includes your sales records, leads, clients, prospects, and anything else that is related to your business. Unfortunately for the many business owners out there …
Why categorizing your business data is best practiceRead More
Email marketing is an easy way for small businesses to communicate and build loyalty and trust with their customers. Previously, direct marketing was incredibly expensive and only feasible for large businesses but, over the last few years we have seen a dramatic change and these are our Email Marketing tips for Small Businesses The cost of …
Email marketing campaigns are generally most effective when targeted recipients have opted-in, i.e. agreed to receive the emails. Because recipients actually want to receive the emails, it entirely eliminates the chief drawback of such campaigns – the possibility of being filtered out at receipt time or rejected outright. One of the most useful and powerful …
What data every business should collect for the best email marketing campaignsRead More
