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Five Easter Email Marketing Strategies for your business

You are here: Home / Email Client / Five Easter Email Marketing Strategies for your business

7 February 2018 //  by GleaveMedia

According to the National Retail Federation (NRF), online Easter spending in 2017 reached almost $5 billion, setting a 14-year record for online sales during an Easter holiday season. Candy, food, apparel, gifts, flowers, décor, greeting cards, and balloons top consumer’s buying lists every Easter.

Email marketing strategies that cater to these wants (or, needs, in the case of Peeps!) will get you in on a cut of the billions in revenue that will be generated through online shopping during Easter 2018.  Try these top five Easter email marketing strategies for your business to break the monotony of your regular marketing emails, and help your business get in on its share.

1. Host a virtual Easter egg hunt.

The Easter Egg Hunt is the quintessential Easter activity. An online egg hunt will increase customer engagement, adding a playful touch to your marketing and strengthening relationships with current and potential customers.

Consider building up to the big event with a drip campaign hinting at what is to come. Hide virtual Easter eggs in your online store, offering discounts on certain products as the treat inside. You could even host a contest, rewarding the person collecting the most Easter eggs on a certain time and date an extra-special grand prize discount or freebie.

2. Make ‘em smile with bunnies and flowers galore.

People love cuteness. Cuteness attracts attention and makes your customers smile, improving your relationship with them. Bunnies are super-cute, and Easter is the perfect time to incorporate spring imagery like bunnies and flowers into your marketing emails. Anything that evokes feelings of happiness and joy, like flowers and cute animals, will help your customers to bond with your brand or store.

3. Be Multicultural.

Today’s online world is filled with diversity. Even the American market is saturated with millions of consumers from different backgrounds, many of which celebrate Easter in their own ways. Fires, games, and certain foods and libations that celebrate the end of winter and the arrival of spring make great topics for your marketing newsletter to show you value your range of diverse shoppers, establishing and building trust with your readership.

4. Don’t be cliché.

Every other marketer out there will be using typical Easter wordplay. Resist the temptation to use words and phrases like “egg-citing” or “Hoppy Easter”. Instead, tie your product or service to Easter imagery in your marketing email creative designs.

5. Send an Easter greeting not designed to sell.

Using the same images and backgrounds you’ve been sending over the Easter season, send and Easter greeting without trying to sell your readers anything. Another relationship builder, many customers will be uplifted by your greeting and appreciate that they aren’t being sold on the holiday.

If you can touch the emotions of your customers, you will be at an advantage over other email marketers this spring. People do business with people, companies, and brands they like and to whom they are attached. The right email campaign will build trust and loyalty, improving engagement, brand recognition, and sales. Easter is the perfect time for relationship building with your customers and turning over a new leaf on your email marketing efforts.

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Category: Email Client, Email marketing, marketingTag: business email marketing, customers, Easter, Email Client, email lists, measuring success, open rates, personalisation, strategy

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Gleave Media Ltd
Gleave Media Ltd
Based on 34 Google reviews.
lis Gordon
lis Gordon
2021-03-04
An excellent service provided by Gleave Media. Having just discussed various ideas about moving our business marketing forward I will definitely be signing up to them. They know our market really well, know what needs to be done to improve it and drive more customers. This is exactly the kind of service I was looking for - thank you. Can't recommend them highly enough.
Michael Cotterill
Michael Cotterill
2021-01-21
Finally, an IT company which provides solutions rather than problems, thank you. Alistair doesn't wait to be chased to undertake the services he has agreed to provide, and is a man of his word. In an area for which I have very little knowledge or experience, Alistair and his team have made what felt like a daunting task refreshingly simple. I have no hesitation in recommending Gleave Media, as they have been a breath of fresh air.
Andy Cooper
Andy Cooper
2021-01-12
I'm really pleased to recommend Alistair and the team at Gleave Media. Great results and service. 10/10
Paul nery
Paul nery
2020-11-13
Alistair and Gleave Media supported our marketing efforts for almost a year. He was professional, friendly and responsive. He provided good guidance and was always keen to provide helpful advice for both Google Adwords and Facebook marketing
AT Thompson
AT Thompson
2020-10-13
After bad experiences with two previous companies, Alistair was the professional and helpful person I needed. I wouldn't hesitate to recommend him to others.
Auto ART Devon
Auto ART Devon
2020-05-19
Having known Alistair for years, it was time to bite the bullet and get the team at Gleave Media to monitor and improve our SEO - it's the way the world is going! We are now a few months in, and then results are great! The monthly reports are detailed and continuously improving. We look forward to seeing where the rest of 2020 takes us! Thanks Alistair & Team! See you soon (virtually) at G12 Networking Events.
Phil Sheppard
Phil Sheppard
2020-04-16
We haven't had a lot of dealings with Alistair, but for those we have, he has been really fair and helpful.
Shelley Poole
Shelley Poole
2020-04-09
I am a member of the G12 networking group run by Gleave Media, and Alistair is very proactive in ensuring that members enjoy the meetings and are introduced to each other where one may be able to help the other with something.
Lindsey Legg
Lindsey Legg
2020-03-02
I have been working with Alistair/Gleave Media for many years now and have always found him very approachable and helpful. Gleave Media has built my company a great website, given me good advice for my company, setup my SEO and I am very much looking forward to continuing working together in future. I will definitely recommend Gleave Media.
Martin Killick
Martin Killick
2020-01-30
I've used Alistair and Gleave Media for almost a decade. Always happy to go that extra mile. Alistair's business is based on a deep understanding and knowledge of all things Internet and Social Media, as well as a broad knowledge of Marketing generally. Very personable and always helpful and responsive. 10/10.

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