Email marketing is an easy way for small businesses to communicate and build loyalty and trust with their customers. Previously, direct marketing was incredibly expensive and only feasible for large businesses but, over the last few years we have seen a dramatic change and these are our Email Marketing tips for Small Businesses
The cost of direct marketing can now be done at a fraction of the price, so small businesses are able to rival big businesses and compete for customers.
Email marketing is one of the most popular forms of direct marketing and in this article we list why your business should be using this marketing strategy.
It Is Super Easy To Start
You don’t need lots of expensive resources, in fact, you just need a few essentials to get going. A laptop (or a PC, or mobile device), the internet and an account with an email marketing service and of course a professional Email marketing service providerslike mailPDQ.
A Cheap Form Of Direct Marketing
As already mentioned, email marketing is incredibly cheap, especially when you compare it to the prices of previous direct marketing campaigns and lots of companies are happy to give out tips and advice, for example you can download our (free) brochure from our website here with just that – perfect for those start up and small businesses.
Social media or email marketing?
For smaller or start up businesses you may feel that you don’t have the time or resources to engage with customer using all of these new marketing techniques. From email marketing to social media, which do you choose? Well, a recent report highlighted that customers prefer to be communicated with via emails over social media.
The reasons why consumers prefer email marketing are varied, but we think the fact that emails can be personalised or targeted are one such reason.
So if you can only begin with one, make it email marketing.
Bring Your Email To Life
With the help of mailPDQ, you can create snazzy looking campaigns very quickly, you can now include: pictures, links, music, videos (whatever you could possibly imagine) to help your campaign stand out from the crowd.
It Allows You To Communicate With Your Customers
Finally, this is by far the most important reason when it comes to why you should be using email marketing.
It is a known fact that communication with your customers is key. It will help you build better relationships and encourage brand loyalty. By sending regular communications and keeping your customers in the know they will feel better connected to your business.
If you would like more information then please download our brochure (free) and for a free no obligation trial contact us through the website here. And please read our other relevant posts that will help your business email marketing listed below…