Digital Marketing Agency based in Exeter
As we step into 2025, businesses must remain agile, innovative, and forward-thinking to stay ahead in an ever-changing marketplace. Whether you’re a startup or an established company, having the right strategies in place can make all the difference. Here are six essential strategies to help your business thrive in 2025: 1. Leverage AI-Powered Tools Artificial …
6 Essential Strategies to Grow Your Business in 2025Read More
Recently, Gmail has rolled out some major updates to enhance user experience and privacy, these will affect any email marketing campaigns you’re planning moving forward. Here’s your guide to navigating the new Gmail guidelines for effective email marketing in 2024. 1. Respect User Privacy: Gmail emphasizes the importance of respecting user privacy. Ensure that your …
Navigating the New Gmail Guidelines: A Roadmap for Effective Email MarketingRead More
As the leaves change and the air turns crisp, it’s the perfect time to give your digital marketing strategy a seasonal update. Here’s our top digital marketing tips to help your brand stand out this autumn: Leverage Autumn-themed Content: Autumn brings a palette of warm colors, cozy vibes, and exciting holidays. Incorporate fall themes into …
In today’s digital age, email marketing remains a powerful tool for businesses to engage with their audience and drive desired actions. However, crafting a winning email campaign requires more than just hitting the send button. To maximize your campaign’s effectiveness and achieve desired results, you need to master the art of writing compelling and impactful …
Mastering the Art of Writing a Winning Email CampaignRead More
One of the best things about email marketing is being able to tell just how many people open your emails, which is referred to as the open rate. Very few types of marketing can be this accurate in identifying how successful your campaigns are. When you know what a good open rate should be, you’ll …
The use of email marketing by marketeers continues to maintain its stronghold in the digital landscape for 2018. As a medium it has by some stats seen users surpass the 3.8 billion mark, its not going anywhere…! So despite all those stats and expert opinion that email marketing is dead, we believe that the stats …
An email is often the primary mode of contact for engaging new business. A recent study out of the UK that analyzed email marketing campaigns for small to medium enterprises (SME) found an average open rate of 24.88% with a click-through rate of 4.06%. That’s pretty good. The question, however, is how do you get …
As an email marketer, you may feel tempted to relax and not put in as much effort over the summer months. After all, much of your customer base is vacationing and spending more time with family during this season that goes all too quickly. However, you can’t afford to lose momentum with your email marketing …
According to the National Retail Federation (NRF), online Easter spending in 2017 reached almost $5 billion, setting a 14-year record for online sales during an Easter holiday season. Candy, food, apparel, gifts, flowers, décor, greeting cards, and balloons top consumer’s buying lists every Easter. Email marketing strategies that cater to these wants (or, needs, in …
Five Easter Email Marketing Strategies for your businessRead More
So 2017 is nearly over and its just the right time to have a think about your 2018 email marketing strategy if you haven’t already done so. As is the case pretty much every year those that gleefully announce the death of email marketing as an effective part of your overal digital strategy, are yet …
In simple terms email marketing is the use of email to promote products and/or services. We here at mailPDQ believe a better understanding of email marketing helps a business to build a relationship with its potential customers and current customers. We are aware that email marketing is just one segment of Digital Marketing which also …
For some growing businesses email marketing is seen as a chore, a question why send mass emails, surely they just get junked don’t they? Words we often hear – but does this have ‘legs’ is it true… Well here at mailPDQ we believe that communication and engaging with the right people demonstrates your business to …
