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01392 241653 | The Mount, 72 Paris Street, Exeter EX1 2JY

GleaveMedia Ltd

Digital Marketing Agency based in Exeter

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business email marketing

You are here: Home / Archives for business email marketing

6 Essential Strategies to Grow Your Business in 2025

27 January 2025 //  by admin

As we step into 2025, businesses must remain agile, innovative, and forward-thinking to stay ahead in an ever-changing marketplace. Whether you’re a startup or an established company, having the right strategies in place can make all the difference. Here are six essential strategies to help your business thrive in 2025: 1. Leverage AI-Powered Tools Artificial …

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Category: NewsTag: business email marketing, communications, measuring success, social media, top tips

Navigating the New Gmail Guidelines: A Roadmap for Effective Email Marketing

1 February 2024 //  by admin

Recently, Gmail has rolled out some major updates to enhance user experience and privacy, these will affect any email marketing campaigns you’re planning moving forward. Here’s your guide to navigating the new Gmail guidelines for effective email marketing in 2024. 1. Respect User Privacy: Gmail emphasizes the importance of respecting user privacy. Ensure that your …

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Category: NewsTag: business email marketing, email lists, mailpdq

Embrace Autumn with a Digital Marketing Refresh

3 October 2023 //  by admin

As the leaves change and the air turns crisp, it’s the perfect time to give your digital marketing strategy a seasonal update. Here’s our top digital marketing tips to help your brand stand out this autumn: Leverage Autumn-themed Content: Autumn brings a palette of warm colors, cozy vibes, and exciting holidays. Incorporate fall themes into …

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Category: NewsTag: business email marketing, communications, measuring success, online marketing, strategy

Mastering the Art of Writing a Winning Email Campaign

17 July 2023 //  by admin

In today’s digital age, email marketing remains a powerful tool for businesses to engage with their audience and drive desired actions. However, crafting a winning email campaign requires more than just hitting the send button. To maximize your campaign’s effectiveness and achieve desired results, you need to master the art of writing compelling and impactful …

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Category: NewsTag: business email marketing, Email Client, email marketing

What is a Good Open Rate for Email Marketing?

5 February 2020 //  by GleaveMedia

One of the best things about email marketing is being able to tell just how many people open your emails, which is referred to as the open rate. Very few types of marketing can be this accurate in identifying how successful your campaigns are. When you know what a good open rate should be, you’ll …

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Category: customers, Email marketingTag: business email marketing, Email Client, email lists, open rates

Email Marketing Trends

11 January 2019 //  by GleaveMedia

The use of email marketing by marketeers continues to maintain its stronghold in the digital landscape for 2018.  As a medium it has by some stats seen users surpass the 3.8 billion mark, its not going anywhere…! So despite all those stats and expert opinion that email marketing is dead, we believe that the stats …

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Category: Email marketing, legislation, marketingTag: business email marketing, GDPR, New Year, newsletters, Trends

What Makes an Effective Email Marketing Campaign?

19 September 2018 //  by GleaveMedia

An email is often the primary mode of contact for engaging new business. A recent study out of the UK that analyzed email marketing campaigns for small to medium enterprises (SME) found an average open rate of 24.88% with a click-through rate of 4.06%. That’s pretty good. The question, however, is how do you get …

What Makes an Effective Email Marketing Campaign?Read More

Category: Email marketing, marketingTag: business email marketing, click through rates, Email Client, email lists, grow, mailpdq, measuring success, newsletters, open rates, personalisation, strategy, top tips, trust

Summer Email Marketing Strategies

24 April 2018 //  by GleaveMedia

As an email marketer, you may feel tempted to relax and not put in as much effort over the summer months. After all, much of your customer base is vacationing and spending more time with family during this season that goes all too quickly. However, you can’t afford to lose momentum with your email marketing …

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Category: Email marketingTag: business email marketing, customers, Email Client, measuring success, open rates, strategy, top tips

Five Easter Email Marketing Strategies for your business

7 February 2018 //  by GleaveMedia

According to the National Retail Federation (NRF), online Easter spending in 2017 reached almost $5 billion, setting a 14-year record for online sales during an Easter holiday season. Candy, food, apparel, gifts, flowers, décor, greeting cards, and balloons top consumer’s buying lists every Easter. Email marketing strategies that cater to these wants (or, needs, in …

Five Easter Email Marketing Strategies for your businessRead More

Category: Email Client, Email marketing, marketingTag: business email marketing, customers, Easter, Email Client, email lists, measuring success, open rates, personalisation, strategy

Email Marketing Strategy for 2018

13 December 2017 //  by GleaveMedia

So 2017 is nearly over and its just the right time to have a think about your 2018 email marketing strategy if you haven’t already done so.  As is the case pretty much every year those that gleefully announce the death of email marketing as an effective part of your overal digital strategy, are yet …

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Category: Email marketing, legislationTag: business email marketing, Email Client, email lists, grow, mailpdq, measuring success, newsletters

What is Email Marketing?

30 November 2017 //  by GleaveMedia

In simple terms email marketing is the use of email to promote products and/or services. We here at mailPDQ believe a better understanding of email marketing helps a business to build a relationship with its potential customers and current customers.  We are aware that email marketing is just one segment of Digital Marketing which also …

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Category: Email marketingTag: business email marketing, Email Client, email lists, mailpdq, measuring success

Why send mass emails

22 September 2017 //  by GleaveMedia

For some growing businesses email marketing is seen as a chore, a question why send mass emails, surely they just get junked don’t they? Words we often hear – but does this have ‘legs’ is it true… Well here at mailPDQ we believe that communication and engaging with the right people demonstrates your business to …

Why send mass emailsRead More

Category: customers, Email Client, Email marketingTag: business email marketing, click through rates, customers, Email Client, email lists, mailpdq, measuring success

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Gleave Media Ltd is an award winning Digital Marketing Agency in Exeter and run by Alistair Gleave, a seasoned web professional having been in and around the internet industry since 1999.

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01392 241653

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