Tag Archives: New Year

Digital Strategy for 2020

Regardless of your industry or business size, an online presence is a must in today’s marketplace. However, it’s not enough to simply put up a website or have a social media page. To compete digitally, you must have a digital strategy that promotes your business, builds brand awareness and encourages users to engage with your content to become customers. If you want to keep up with your competition, you have to keep up with the trends. Proactively optimizing your online presence to keep up with customers and changes in technology will help you stay ahead of the game.
AI and Chatbots For Customer Interaction
Chatbots might seem impersonal to the older generations, but these programs actually help customers in real-time to find what they are looking for. It saves your business time, because a chatbot can quickly answer questions. Chatbots are available 24/7, saving your business money on customer service. Plus, they’re always informative and unbiased.
Targeted Advertising
Modern consumers see hundreds, if not thousands, of digital ads every day. Consumers have learned to ignore marketing that is irrelevant to them. The solution is to provide digital content that is information, high-quality and relevant to the consumer. Digital marketing lets you target an audience that is most likely to respond to your content.
Personalization of Advertising
Today’s advertising can be personalized in a way like never before. Your customers want to feel like you’re talking to them individually. Personalizing emails with first names and other information increases clickthrough rates. Reaching out with different messages based on gender, age or other demographics can help you offer relevant content to your customer. Your 2020 digital strategy should include a way to connect with customers on a personal level.
Consider the Buyers
Modern businesses have to think more about what their customers are looking for in today’s marketplace. You can’t just offer ads that push people to make a purchase. You have to offer content that gets a customer into your sales pipeline, based on where the customer is in the sales process. Customers will research your company before they ever set foot in your store or on your website. You need a strategy that focuses on buyer’s needs, rather than your products or services.
SEO For Search Visibility
Search engine optimization is one of the most important aspects of being visible online. Your digital marketing strategy has to include all aspects of SEO. On-page SEO is the titles, text and keywords on your pages. Off-page SEO is about building authority in your industry through backlinks and publications outside of your website. Technical SEO is the backend of the website that offers users a good experience.
Combine elements from multiple strategies to increase your online presence in 2020.


If you want to have a no obligation chat about how your business can realise its business goals, please get in touch today on 01392 241653  or contact us through our website here, we’d be delighted to have a no obligation chat to see if we can help your business grow.

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Your Digital Strategy for 2017

Your company’s digital marketing strategy needs to constantly evolve if you hope to stay ahead of your competition in 2017. As challenging as this may seem, much of it involves staying on top of current marketing trends and keeping your website and social media profiles properly updated. Here are a few things that you can do that will help you with that once the new year rolls around.

Optimize Your Content Across Multiple Devices

There was a time when advertising on the Internet only required you to develop content that can be viewed on a computer screen. While that is still very important, people these days are more likely to use their smartphones or tablets to view content. Your digital marketing strategy should cater to that with ads scaled to fit mobile devices and webpages that can be viewed easily on any device. Mobile ads should even take priority over television and radio ads, especially if you’re targeting a younger demographic.

Automate Your Content Marketing

Thanks to tools such as HootSuite or SproutSocial, marketers have been able to publish content across multiple social media platforms for some time. This is obviously very useful, and these tools have evolved to allow you to create and publish content automatically with the push of a button. Social media could become more important than ever in 2017, and the ability to quickly post content to a wider audience will help you stay ahead of your competition.

Share Useful Content

As important as it is to come up with your own content, you shouldn’t hesitate to share other people’s content if you find it useful and interesting. This is a great way to share links back to your own content and reach a wider audience, especially if you stick to content that is relevant to your own company.

These are just a few things that you can do to stay on top of digital marketing trends during the coming year. As simple as they may seem, they won’t help you if you don’t put in the proper effort. Always work to keep your website and social media profiles updated, and pay close attention to your competition. Digital marketing changes quickly, and you want to make sure you aren’t left behind.


Developing a digital strategy for your business shouldn’t be an afterthought – the businesses that succeed will be the ones that make it integral to their business growth from the start. Now the sales bit, if you need help in creating your digital strategy for your business then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.

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