Good quality communication is always about the recipient. To reach out to your customers you need to speak their language and tell them what they need to know in a way that they understand. It is tempting as a business owner to talk about ‘our products’ or ‘our solutions’ but people are coming to you …
Why your business needs to have goals
Every business needs to have goals. Without goals, you will carry on as you are and will fall into bad habits that can cost you money in the long run, here at Gleave Media we work with digital goals so we can clearly share with our customers what we are aiming to achieve and map …
Why tone of voice is important in your business
So the question we’re often asked is how to create any content with the right tone of voice. So in short these are five top tips to follow….. 1. Use short sentences. 2. Avoid jargon. 3. Write in the active voice. 4. Use personal pronouns. 5. Don’t patronise your reader. Tone of Voice is very …
Why do you need a call to action?
A common phrase used by marketers is ‘call to action’ or the acronym CTA. Basically this means that after someone has read your content they come to a place in it which has a call to action asking them to do something, be that contact your business or buy the product or service you’re offering. …
6 Key Elements of a Successful Content Strategy for Small Business Owners
As a small business, one of the many challenges that you’ll face is how to stand out from the crowd – especially when that crowd includes big names in your industry with huge marketing budgets. One thing you can’t skimp on in order to meet your goals is a solid content strategy for your online …
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Should I Consider a Cloud Based CRM?
A customer relationship management system (CRM) can be the heart of your business. CRMs drive your interactions with customers, manage contacts and provide you with a way to increase sales and expand your customer base. You should consider as an emerging business how the inclusion of a CRM benefits your organization. What are some of …
Why Content Marketing is Crucial in 2017
Any amount of research on the current online marketing climate will tell you that content marketing is key when building a website. When it comes to growing a successful business, generating well articulated, accurate, and target content is crucial to drawing in your target customers. Without well written content, you may find your business stagnating …
Your Digital Strategy for 2017
Your company’s digital marketing strategy needs to constantly evolve if you hope to stay ahead of your competition in 2017. As challenging as this may seem, much of it involves staying on top of current marketing trends and keeping your website and social media profiles properly updated. Here are a few things that you can do …
Why put a human face on your business?
In 2016 developing your business is greatly helped by building personal relationships and engaging with your customers and prospects as this will help your business develop brand loyalty and a greater sense of trust. It then follows that people are more likely to trust your business if they know that real people work there, so …
five top tips for creating great content
The importance of creating great content about your business or products you offer at the right time has been shown to have a direct benefit to drive demand for this offering and at the same time improve the all important bottom line. To make sure you get the most out of any content you create …
three top tips for content writing for search engines
Writing content so it your site can be indexed correctly is an art in itself, these are our three top tips for content writing for search engines. Find your correct keyword and make sure you use it Be sure to select a relevant key phrase so this can be the primary keyword for your blog …
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