A common phrase used by marketers is ‘call to action’ or the acronym CTA. Basically this means that after someone has read your content they come to a place in it which has a call to action asking them to do something, be that contact your business or buy the product or service you’re offering.
The key fact is that you want your reader to do something, be that share the post on social media or buy a product, whatever it is your call to action must be compelling. You dont need to write pages of copy for your call to action to work better or worse, it just needs to be compelling and reflect what you business is and stands for – your brand.
If you make your call to action unique great as it will be memorable, if its in your business tone then even better, so if you business is fun then so should your call to action be, if its serious then it follows that your call to action is similarly serious. So our three top tips to make your call to action a winner….
- If your call to action is as simple as BUY NOW excellent but you could take a higher level approach with a prize if the user shares some content as that way they may well discover more content applicable for them – hence this is often used in a retail environment.
- Ensure your call to action is short and 100% clear, as with all content dont waffle or else you risk confusing the viewer.
- Can you offer a deal, buy now and get % off your next order is a common one, or sign up for our newsletter and get offers JUST for newsletter subscribers is also a good one.
Whatever way you choose to go, think differently and look at the potential to try out new ideas to really make your call to action come alive….
Getting your business facing these challenges and have them working for you shouldn’t be an afterthought – the businesses that succeed will be the ones that make it integral to their strategy from the start. If you need help in ensuring your business has the ‘killer’ call to action then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.
