Tag Archives: Pay Per Click
Your Digital Strategy for 2018
In 2018 your business needs a digital marketing strategy and this needs to constantly evolve if you hope to stay ahead of your competition, we have a wealth of experience in managing this and developing new strategies for customers as their businesses evolve . As alot of it involves staying on top of current marketing trends and keeping your website and social media profiles properly updated their are also some key issues to be aware of, so here are a few things that you can do that will help your business work better online.
Consistent tone of voice across all social channels
A customer should be able to recognize your business through the look of the business and how you ‘speak’ online, if you want one of the best examples ‘Just Do It’ is one of the simplest, most recognisable slogans of all time – a line Nike has used for the past 15 years – what is your business tone?
Multiple Devices are here to stay
Now more than ever your strategy needs to focus away from only how your business features on a computer screen, to how it features on mobiles, tablets. So your digital marketing strategy should cater to that with ads scaled to fit mobile devices and webpages that can be viewed easily on any device. Mobile ads should even take priority over television and radio ads, especially if you’re targeting a younger demographic.
Time to automate your Content Marketing
There area a multitude of tools that marketers can use to publish content across multiple social media platforms and these tools have evolved to allow you to create and publish content automatically with the push of a button. Social media is even more important than ever in 2018, and the ability to quickly post content to a wider audience will help you stay ahead of your competition.
Please ensure that you share useful content
As important as it is to come up with your own content, you shouldn’t hesitate to share other people’s content if you find it useful and interesting. This is a great way to share links back to your own content and reach a wider audience, especially if you stick to content that is relevant to your own company. You should read out post Social Media and the rule of Two Thirds for more helpful advice on getting this right.
These are just a few things that you can do to stay on top of digital marketing trends during the coming year. As simple as they may seem, they won’t help you if you don’t put in the proper effort. Always work to keep your website and social media profiles updated, and pay close attention to your competition. Digital marketing changes quickly, and you want to make sure you aren’t left behind.
More than ever in 2018 developing a digital strategy for your business shouldn’t be just an afterthought – the businesses that succeed will be the ones that make it integral to their business growth from the start. Now the sales bit, if you need help in creating your digital strategy for your business then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.
Your Digital Strategy for 2017
Your company’s digital marketing strategy needs to constantly evolve if you hope to stay ahead of your competition in 2017. As challenging as this may seem, much of it involves staying on top of current marketing trends and keeping your website and social media profiles properly updated. Here are a few things that you can do that will help you with that once the new year rolls around.
Optimize Your Content Across Multiple Devices
There was a time when advertising on the Internet only required you to develop content that can be viewed on a computer screen. While that is still very important, people these days are more likely to use their smartphones or tablets to view content. Your digital marketing strategy should cater to that with ads scaled to fit mobile devices and webpages that can be viewed easily on any device. Mobile ads should even take priority over television and radio ads, especially if you’re targeting a younger demographic.
Automate Your Content Marketing
Thanks to tools such as HootSuite or SproutSocial, marketers have been able to publish content across multiple social media platforms for some time. This is obviously very useful, and these tools have evolved to allow you to create and publish content automatically with the push of a button. Social media could become more important than ever in 2017, and the ability to quickly post content to a wider audience will help you stay ahead of your competition.
Share Useful Content
As important as it is to come up with your own content, you shouldn’t hesitate to share other people’s content if you find it useful and interesting. This is a great way to share links back to your own content and reach a wider audience, especially if you stick to content that is relevant to your own company.
These are just a few things that you can do to stay on top of digital marketing trends during the coming year. As simple as they may seem, they won’t help you if you don’t put in the proper effort. Always work to keep your website and social media profiles updated, and pay close attention to your competition. Digital marketing changes quickly, and you want to make sure you aren’t left behind.
Developing a digital strategy for your business shouldn’t be an afterthought – the businesses that succeed will be the ones that make it integral to their business growth from the start. Now the sales bit, if you need help in creating your digital strategy for your business then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.
Why your business needs a Digital Plan
If your business does not have a digital strategy then how do you know where you’re heading and what you’re trying to achieve?
In this post we identify 5 problems that in our experience will effect the operation of your business if you do not have a clear Digital Plan.
Your business has no focus
We find that businesses with a digital plan do not also have a set of business goals for what they want to achieve in terms of customer development or business growth and if you do not have these business have goals you likely do not have enough resources to reach the goals and you then do not evaluate whether you’re achieving those goals.
Do you really know your customers at all?
There can be no doubt that digital is one of the most measurable marketing tools ever. However alot of the common statistical programs in use today will only tell you volume, not demographics and touchpoints – so how do you identify areas you can improve unless you know them?
Your business is not integrated
We often find if a business does have some kind of digital activity this is not focused on the business its run by ‘John who knows facebook’ at the same time as being a salesperson or the managers PA as she has a few spare hours a week. This should be integrated with your business so everyone buys into the digital plan and can play their part in identifying opportunities for the business to grow online.
You are loosing out to competitors who do have a clear digital plan
Pretty much every business we work with has some form of statistical monitoring of enquiry traffic and even just traffic – Facebook insights??. Unfortunately for alot of business this is as far as they go, they do not review and then act on the results of that review so they can decide where to implement the key aspects of the business marketing like email marketing and social media marketing.
Your marketing is not cost effective
Digital in 2016 has to be one of the most cost effective ways for any business to reach its target market, the only issue the growing business we work with come across is the lack of specific specialist digital skills which make it difficult for the business to respond effectively and this is where we come in as your outsourced digital partner.
So there you have it, five clear issued that will be effecting your business if you do not have a clear Digital Plan – if you are one of those businesses why not get in touch now, through the website here OR call us on 01392 241653 for a no obligation chat…
Facebook marketing success
As a company we work with a number of clients on all aspects of the Social Media presence, and as would be expected facebook marketing does feature highly in most businesses social engagement.
This customer wanted a pretty much immediate ‘push’ with his social campaigns on facebook with significant increase in reach of his updates. We proposed a directly targeted facebook campaign to reach out to the target business audience while at the same time work on the brand awareness and overall impact of the social updates.
The result are quite staggering with a 13000% uplift, yes thats right thirteen thousand percent uplift in reach for the customer, as i’m sure can see he was another very happy customer and one all to keen to share his direct results and success.
You can also read about the work we did with Exeter City Council on the Exeter Together Social Media campaign here.
So if your business needs help with its social presence and if you just need someone else to have alook and see if you’re doing it right then give the team a call on 01392 241653 or contact us through the website here, we’d love to help your business grow.
Three top tips for Pay Per Click success
We believe Pay Per Click marketing is something of an art form, easy to setup but very difficult to get it right so it actually works really well for your business. There are many elements that effect the success of any PPC campaign and they generally revolve around the three core rules that should always count. These are, 1. Relevance, 2. Clarity, 3. Distraction – the short ad text is not their to work alone, it should be designed to create interest and make the reader want to know more and click through.
So with all the above in mind you really need to take into account our top three tips to ensure your adverts have Pay Per Click success.
TIP 1: RELEVANCE: You need to make sure that what you say in the ad copy is what is on the page the ‘clicker’ click through to. So don’t say something that isn’t on your landing page and this is very relevant if you mention a specific product or offer…… you need to make very sure that same information is clearly obvious on the relevant landing page.
TIP 2: BE CLEAR: if you make an offer or discount in your PPC advert then that same offer or discount needs to be clearly visible on your landing page, if it isn’t then your bounce rate is only going one way – UP! be clear if offering a deal or else you will get found out..
TIP 3: KEEP THE FOCUS: When you write your PPC ad copy make sure its focussed on what you are offering and ensure this is carried over to the landing page, all PPC adverts work better when they are focused on very specific landing pages. So don’t use a page that is generic, too many PPC adverts head just to a home page and then a business wonders why a ‘clicker’ then doesnt carry out any action. If you think about it a ‘clicker’ has two choices, either A carry out an action i.e. buy the product, or B leave – so be careful about cluttering the landing pages with links to lots of other products or services.
If your business is struggling with its Pay Per Click management or even if you don’t think its working for you after spending a considerable budget (quite common) then why not get in touch for a no obligation appraisal – what have you got to loose?
You can contact GleaveMedia through our contact form here, we’d love to hear from you…
Google Enhanced Campaigns
Today probably the most significant change in the way Google lets a business reach its target audience will change. After this date any business will be able to directly target ads at any user based on the time of day, location and type of device being used, so for example a restaurant may want to target desktops in the morning but as people are out and abotu after work move to targeting more localized mobile devices later in the afternoon/evening
Google Enhanced Campaigns says – “Enhanced campaigns help businesses reach people at the moments that matter, across all devices, with smarter ads that are relevant to their audience’s intent and context.”
A key part of enhanced campaigns is that they are able to display the correct advert ad and extension, such as sitelinks and click-to-call phone numbers, based on a person’s context and device capabilities. All of this means that you can get the right message to the right person at the right time at the moment that it matters most.
If you need help to get your Google advertising campaign on track so it is working for your business, then please get in touch through the website here for a no obligation chat.
Target your Pay Per Click advertising
One of the key elements of any Pay Per Click campaign is to define who you audience for this actually is. If you can discover who your target audience is this can often not just help your Pay Per Click campaign but also other marketing campaigns across your business.
So how do you do this, well why not ask yourself 5 simple questions
- Who am I targeting with this campaign?
- Where do my ideal customers live?
- Why does my target audience need this product or service?
- How are my competitors ranking for this target area?
- What’s are the demographic of my potential customers?
If you can answer at least some of these questions then you will be well on the way to success, and wont be wasting money on needless click throughs.
Take for example the search on Google on the phrase mini skip hire newton abbot, so you can take it from this, a product that the user is searching for and then a geographic location. So then we have presented very high in the listings – Skip Hire in Hampshire or even the example in Birmingham.
Now it may well be that they deliver nationally, but how likely is a user to click on that and if they do and discover that you don’t deliver nationally then your Pay Per Click budget is being needlessly wasted by not following the really simple steps to getting it right?
So if your business is struggling with its Pay Per Click management or even if you dont think its working for you after spending a considerable budget (quite common) then why not get in touch for a no obligation appraisal – what have you got to loose?
You can contact GleaveMedia through our contact form here, we’d love to hear from you…
