In 2018 your business needs a digital marketing strategy and this needs to constantly evolve if you hope to stay ahead of your competition, we have a wealth of experience in managing this and developing new strategies for customers as their businesses evolve . As alot of it involves staying on top of current marketing trends …
Does your business think local?
It should go without saying that its no good having a great product or website if people cant find it, almost pointless in fact. We’ve written previously about the importance of a Google local listing and it is vital that this is optimised so that your business can be found by local customers. Local information is …
Why your business needs a Google local business listing
As a small business owner, you should know how important your Google search rankings are. You probably have done at least some kind of SEO to increase your ranking and improve the traffic to your business’s website, but that might not be enough. Since Google searches don’t always cover geographic location, simply showing up in …
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Optimizing for organic search
Optimizing for organic search and refining for SEO is something we’ve alot of experience with and something that as digital marketers we’re always working on to give our customers the best possible service, this is especially important when you consider how competitive and expensive paid search is getting. In the UK we are pretty much focused …
We believe in responsive web design, is your site responsive?
As a company we believe in responsive web design and were pleased that as from 21st April following changes to their search algorithm Google have said they will prioritise mobile-friendly websites. So if your website is not fully responsive to screen size, this will lead to a drop in rankings, visits etc – this means …
We believe in responsive web design, is your site responsive?Read More
Three top tips for Pay Per Click success
We believe Pay Per Click marketing is something of an art form, easy to setup but very difficult to get it right so it actually works really well for your business. There are many elements that effect the success of any PPC campaign and they generally revolve around the three core rules that should always …
The Future of Digital Marketing 2013
In July we were doing the rounds of networking events with our 15 minute seminar the Future of Digital Marketing an interactive presentation of 15 minutes highlighting how recent changes in search may effect the listeners profile on Google. With all the changes happening in search this year and in particular the recent May Google …
Google Enhanced Campaigns
Today probably the most significant change in the way Google lets a business reach its target audience will change. After this date any business will be able to directly target ads at any user based on the time of day, location and type of device being used, so for example a restaurant may want to target …
Target your Pay Per Click advertising
One of the key elements of any Pay Per Click campaign is to define who you audience for this actually is. If you can discover who your target audience is this can often not just help your Pay Per Click campaign but also other marketing campaigns across your business. So how do you do this, …