In July we were doing the rounds of networking events with our 15 minute seminar the Future of Digital Marketing an interactive presentation of 15 minutes highlighting how recent changes in search may effect the listeners profile on Google. With all the changes happening in search this year and in particular the recent May Google …
Google Enhanced Campaigns
Today probably the most significant change in the way Google lets a business reach its target audience will change. After this date any business will be able to directly target ads at any user based on the time of day, location and type of device being used, so for example a restaurant may want to target …
Target your Pay Per Click advertising
One of the key elements of any Pay Per Click campaign is to define who you audience for this actually is. If you can discover who your target audience is this can often not just help your Pay Per Click campaign but also other marketing campaigns across your business. So how do you do this, …