Summer is here, and while many are heading off on holiday, your business shouldn’t take a break online. With the challenging business outlook in the UK at the moment, it’s never been more important to ensure your business profile is the best it can be. The businesses that stay visible, active, and connected with their …
What’s the difference between SEO vs Pay Per Click
So what’s the difference between SEO vs Pay Per Click, well firstly SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are both digital marketing strategies that businesses use to increase their visibility online. However, they do differ in several key ways: Having worked in hotels for over 20 years these guys really get SEO. Highly recommend …
Your Digital Strategy for 2018
In 2018 your business needs a digital marketing strategy and this needs to constantly evolve if you hope to stay ahead of your competition, we have a wealth of experience in managing this and developing new strategies for customers as their businesses evolve . As alot of it involves staying on top of current marketing trends …
Why your business needs a Digital Plan
If your business does not have a digital strategy then how do you know where you’re heading and what you’re trying to achieve? In this post we identify 5 problems that in our experience will effect the operation of your business if you do not have a clear Digital Plan. Your business has no focus …
The Future of Digital Marketing 2013
In July we were doing the rounds of networking events with our 15 minute seminar the Future of Digital Marketing an interactive presentation of 15 minutes highlighting how recent changes in search may effect the listeners profile on Google. With all the changes happening in search this year and in particular the recent May Google …
Why invest in Search Engine Optimisation?
We often get asked why should we invest in Search Engine Optimisation, what will we get out of this investment? We believe that a business that invests in SEO will see results in many ways, these include: Increased revenue and profitability Generate targeted leads and relevant traffic Get those customers who are interested in your …
three top tips for content writing for search engines
Writing content so it your site can be indexed correctly is an art in itself, these are our three top tips for content writing for search engines. Find your correct keyword and make sure you use it Be sure to select a relevant key phrase so this can be the primary keyword for your blog …
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Business Social Media Strategy
You can find content in all sorts of great areas and this is a really interesting video clip on Seth Godin’s reply about business social media strategy. He summarizes where he feels most businesses are going wrong by focusing on getting more network connections, instead of focusing on developing meaningful and long-term partnerships.
How long do SEO results take to show?
Often for a new client the conversation quickly moves onto when they will appear on the first page of Google, a very difficult question to answer and one we use to raise a number of really important points about Search Engine Optimisation and the service we provide, here are a few headlines we usually run …