Digital Marketing
Category Archives:Digital Marketing
Your Social Media Plan for 2019
Social Media is no doubt here to stay, we’ve seen this grow and be a key part of a developing business of the last few years, how they engage and reach out to their customer base, so here our the key trends for another successful year of social media marketing for your business.
Engagement is should be top of your list
Facebook often updates its algorithm and for us the key one was made in early 2018 when they announced a focus on meaningful interactions. So what does this mean? well their algorithm started favouring content that sparks a genuine conversation, which should inspire your business page owners to really try and create more engaging content. So as this organic reach becomes far more harder, the only way for a business to reach out to new and existing customer is to ensure that their content is interesting, appealing and engaging so its time for 2019 to really think of what your business strategy for every channel to continue reaching your followers where ever they may be.
Influencer marketing and the rise of micro-influencers
You will no doubt have heard all about influencer marketing and how big brands are using trend setters as part of their marketing mix and indeed for influencers the benefit is being able to reach a dedicated audience and they can make considerable sums through things like paid sponsorships and the like. For a growing business the big influencers are becoming more expensive so this is where the micro-influencers come into play, maybe its a instagrammer with a massive reach in the Devon restaurant trade or a school mum, both of these nano-influencers could work for your business if you have a restaurant in Torbay or a book shop for example. The key part is that you don’t require a big budget to work with them but you may need to spend more time on the research to find the perfect one.
The use of social media for selling
The use of social media is moving from awareness and engagement and moving towards consideration and sales enablement in your business sales funnel: does your business have a plan for this?
Artificial Intelligence and customer service
The use of automated bots and automated messaging have already shown up in many businesses customer service and indeed if you have a GMail account this is already reading your emails and suggesting suitable replies. There can be no doubt that social media has made it easier for customers to reach a business and this in turn leads to customer expectations about a far better response time from the business concerned. It is our prediction that in 2019 this will bring an ever increasing adoption of artificial intelligence as part of social customer service and it’s time for business to give it a try.
Stories, stories, stories
The use of stories has grown massively in 2018 since Snapchat first rolled them out, they have been adopted by competitors social networks and are emerging now as a key element of customer engagement simply as they’re seen be far more genuine, in short stories are short user-generated photo and video collections that disappear after 24 hours.
The end of fake followers
It used to be that a business could overnight have 10,000 followers, they bought these for a fee and for any social media concerned about its reputation this had to stop as they all want a social network where people (and brands) can grow their community through genuine interest and engagement, not fake followers. This significant change started rolling out mid 2018 and we predict that 2019 will prove that the number of followers will not be as relevant anymore comparing to the actual influence and engagement that you’re having within your community.
So in summary your business should not be chasing an increase in followers on any social network if you’re not already engaging with your existing ones. A smart business in 2019 will spend more time on growing their community organically increasing engagement with interesting and relevant content.
We would be delighted to listen to your business goals and help you realise them, please get in touch today on 01392 241653 or contact us through our website here, we’d be delighted to have a no obligation chat to see if we can help your business grow.
Business Networking group in Totnes
We love working with ambitious businesses and as such over a year ago we started a business networking group in Totnes with the aim of doing just that. We chose Totnes as we feel the town is a hub for creative business people who are ambitious and want to achieve, so G12 was born. G12 Business Networking in Totnes is aiming to be the best business network you can attend, it doesn’t matter if you’re a startup, sole trader, entrepreneur or a member of a larger team, you’ll love the relaxed, informal environment.
As you would expect we have or own facebook page here https://www.facebook.com/GloriousTwelfth/ please click LIKE and/or you can book tickets on the widget below:
For more information or if you’d like an invite please get in touch either by phone 01392 241653 or email hello@gleavemedia.co.uk we’d be delighted to hear from you.
Your Digital Strategy for 2018
In 2018 your business needs a digital marketing strategy and this needs to constantly evolve if you hope to stay ahead of your competition, we have a wealth of experience in managing this and developing new strategies for customers as their businesses evolve . As alot of it involves staying on top of current marketing trends and keeping your website and social media profiles properly updated their are also some key issues to be aware of, so here are a few things that you can do that will help your business work better online.
Consistent tone of voice across all social channels
A customer should be able to recognize your business through the look of the business and how you ‘speak’ online, if you want one of the best examples ‘Just Do It’ is one of the simplest, most recognisable slogans of all time – a line Nike has used for the past 15 years – what is your business tone?
Multiple Devices are here to stay
Now more than ever your strategy needs to focus away from only how your business features on a computer screen, to how it features on mobiles, tablets. So your digital marketing strategy should cater to that with ads scaled to fit mobile devices and webpages that can be viewed easily on any device. Mobile ads should even take priority over television and radio ads, especially if you’re targeting a younger demographic.
Time to automate your Content Marketing
There area a multitude of tools that marketers can use to publish content across multiple social media platforms and these tools have evolved to allow you to create and publish content automatically with the push of a button. Social media is even more important than ever in 2018, and the ability to quickly post content to a wider audience will help you stay ahead of your competition.
Please ensure that you share useful content
As important as it is to come up with your own content, you shouldn’t hesitate to share other people’s content if you find it useful and interesting. This is a great way to share links back to your own content and reach a wider audience, especially if you stick to content that is relevant to your own company. You should read out post Social Media and the rule of Two Thirds for more helpful advice on getting this right.
These are just a few things that you can do to stay on top of digital marketing trends during the coming year. As simple as they may seem, they won’t help you if you don’t put in the proper effort. Always work to keep your website and social media profiles updated, and pay close attention to your competition. Digital marketing changes quickly, and you want to make sure you aren’t left behind.
More than ever in 2018 developing a digital strategy for your business shouldn’t be just an afterthought – the businesses that succeed will be the ones that make it integral to their business growth from the start. Now the sales bit, if you need help in creating your digital strategy for your business then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.
