With Easter just around the corner, here’s another digital marketing tip to help your business capitalize on the Easter holidays:
- Create Easter-themed content: An obvious one we know, but simply create content for your business that relates to the Easter holiday, such as blog posts, social media posts, and email newsletters. This can include Easter-themed product promotions, Easter egg hunts, Easter-themed recipes, or anything else that fits with your business. And make sure when you share on social that you also use Easter-related hashtags to increase visibility and engagement.
- Utilize Easter-themed visuals: Make sure to include Easter-themed images or videos in your marketing efforts, this also includes the obvious from images of Easter eggs, bunnies, to other symbols associated with Easter. By doing this, this will make your content more engaging and eye-catching to your audience.
- Offer Easter discounts or promotions: Easter is a big holiday so naturally is a great time to offer your customers special discounts or promotions, or why not see if you can bundle Easter products together for a special price?
- Engage with your audience: Your business should always be doing this but around Easter ensure any engagement is Easter related, for example, why not ask them on your socials to share their Easter-related experiences or memories you can even offer Easter gifts (chocolate) to encourage sharing and engagement.
Have a read of our other digital marketing tips and use them for your business, as we know any successful campaign that engages with your audience will drive sales for your business.
More than ever in 2023 developing a digital strategy for your business shouldn’t be just an afterthought – the businesses that succeed will be the ones that make it integral to their business growth from the start. Now the sales bit, if you need help in creating your digital strategy for your business then please call us on 01392 241653 or contact us through the website here for a no-obligation conversation.