So what’s the difference between SEO vs Pay Per Click, well firstly SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are both digital marketing strategies that businesses use to increase their visibility online. However, they do differ in several key ways: Having worked in hotels for over 20 years these guys really get SEO. Highly recommend …
Your Digital Strategy for 2018
In 2018 your business needs a digital marketing strategy and this needs to constantly evolve if you hope to stay ahead of your competition, we have a wealth of experience in managing this and developing new strategies for customers as their businesses evolve . As alot of it involves staying on top of current marketing trends …
Why your business needs a Digital Plan
If your business does not have a digital strategy then how do you know where you’re heading and what you’re trying to achieve? In this post we identify 5 problems that in our experience will effect the operation of your business if you do not have a clear Digital Plan. Your business has no focus …
Facebook marketing success
As a company we work with a number of clients on all aspects of the Social Media presence, and as would be expected facebook marketing does feature highly in most businesses social engagement. This customer wanted a pretty much immediate ‘push’ with his social campaigns on facebook with significant increase in reach of his updates. …
Three top tips for Pay Per Click success
We believe Pay Per Click marketing is something of an art form, easy to setup but very difficult to get it right so it actually works really well for your business. There are many elements that effect the success of any PPC campaign and they generally revolve around the three core rules that should always …
Target your Pay Per Click advertising
One of the key elements of any Pay Per Click campaign is to define who you audience for this actually is. If you can discover who your target audience is this can often not just help your Pay Per Click campaign but also other marketing campaigns across your business. So how do you do this, …