If your business does not have a digital strategy then how do you know where you’re heading and what you’re trying to achieve?
In this post we identify 5 problems that in our experience will effect the operation of your business if you do not have a clear Digital Plan.
Your business has no focus
We find that businesses with a digital plan do not also have a set of business goals for what they want to achieve in terms of customer development or business growth and if you do not have these business have goals you likely do not have enough resources to reach the goals and you then do not evaluate whether you’re achieving those goals.
Do you really know your customers at all?
There can be no doubt that digital is one of the most measurable marketing tools ever. However alot of the common statistical programs in use today will only tell you volume, not demographics and touchpoints – so how do you identify areas you can improve unless you know them?
Your business is not integrated
We often find if a business does have some kind of digital activity this is not focused on the business its run by ‘John who knows facebook’ at the same time as being a salesperson or the managers PA as she has a few spare hours a week. This should be integrated with your business so everyone buys into the digital plan and can play their part in identifying opportunities for the business to grow online.
You are loosing out to competitors who do have a clear digital plan
Pretty much every business we work with has some form of statistical monitoring of enquiry traffic and even just traffic – Facebook insights??. Unfortunately for alot of business this is as far as they go, they do not review and then act on the results of that review so they can decide where to implement the key aspects of the business marketing like email marketing and social media marketing.
Your marketing is not cost effective
Digital in 2016 has to be one of the most cost effective ways for any business to reach its target market, the only issue the growing business we work with come across is the lack of specific specialist digital skills which make it difficult for the business to respond effectively and this is where we come in as your outsourced digital partner.
So there you have it, five clear issued that will be effecting your business if you do not have a clear Digital Plan – if you are one of those businesses why not get in touch now, through the website here OR call us on 01392 241653 for a no obligation chat…