• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Before Header

01392 241653 | The Mount, 72 Paris Street, Exeter EX1 2JY

GleaveMedia Ltd

Digital Marketing Agency based in Exeter

  • About Us
    • Charity
    • Ethics
    • Testimonials
  • Services
    • Marketing
      • Digital Strategy
      • eMail marketing
      • Google Review Management | Online Reputation Management
      • Hospitality Lead Generation
      • Lead Generation Services for Devon Businesses
      • Pay Per Click (PPC) Marketing
      • Promotional Products Exeter
      • Search Engine Optimisation (SEO)
      • Social Media Marketing
        • Social Media Management
        • Social Media Training
      • Video for Business Marketing
    • Development
      • Website Design and Development Exeter
      • Website Hosting
    • Design
      • Brand & Graphic Design
      • Photography
  • Case Studies
    • Website Case Studies
    • Backworld Exeter
    • Design for Global Health Network
    • Advent Campaign
    • ExeterTogether.com
    • Exeter Fundraisers
  • Talk to us
  • Resources
    • News
    • Networking Events
    • Downloads & Tools
  • About Us
    • Charity
    • Ethics
    • Testimonials
  • Services
    • Marketing
      • Digital Strategy
      • eMail marketing
      • Google Review Management | Online Reputation Management
      • Hospitality Lead Generation
      • Lead Generation Services for Devon Businesses
      • Pay Per Click (PPC) Marketing
      • Promotional Products Exeter
      • Search Engine Optimisation (SEO)
      • Social Media Marketing
        • Social Media Management
        • Social Media Training
      • Video for Business Marketing
    • Development
      • Website Design and Development Exeter
      • Website Hosting
    • Design
      • Brand & Graphic Design
      • Photography
  • Case Studies
    • Website Case Studies
    • Backworld Exeter
    • Design for Global Health Network
    • Advent Campaign
    • ExeterTogether.com
    • Exeter Fundraisers
  • Talk to us
  • Resources
    • News
    • Networking Events
    • Downloads & Tools

Why your business needs a Digital Plan

You are here: Home / blogs / Why your business needs a Digital Plan

12 January 2016 //  by GleaveMedia//  Leave a Comment

If your business does not have a digital strategy then how do you know where you’re heading and what you’re trying to achieve?

In this post we identify 5 problems that in our experience will effect the operation of your business if you do not have a clear Digital Plan.

Your business has no focus

We find that businesses with a digital plan do not also have a set of business goals for what they want to achieve in terms of customer development or business growth and if you do not have these business have goals you likely do not have enough resources to reach the goals and you then do not evaluate whether you’re achieving those goals.

Do you really know your customers at all?

There can be no doubt that digital is one of the most measurable marketing tools ever.  However alot of the common statistical programs in use today will only tell you volume, not demographics and touchpoints – so how do you identify areas you can improve unless you know them?

Your business is not integrated

We often find if a business does have some kind of digital activity this is not focused on the business its run by ‘John who knows facebook’ at the same time as being a salesperson or the managers PA as she has a few spare hours a week.  This should be integrated with your business so everyone buys into the digital plan and can play their part in identifying opportunities for the business to grow online.

You are loosing out to competitors who do have a clear digital plan

Pretty much every business we work with has some form of statistical monitoring of enquiry traffic and even just traffic – Facebook insights??.  Unfortunately for alot of business this is as far as they go, they do not review and then act on the results of that review so they can decide where to implement the key aspects of the business marketing like email marketing and social media marketing.

Your marketing is not cost effective

Digital in 2016 has to be one of the most cost effective ways for any business to reach its target market, the only issue the growing business we work with come across is the lack of specific specialist digital skills which make it difficult for the business to respond effectively and this is where we come in as your outsourced digital partner.

So there you have it, five clear issued that will be effecting your business if you do not have a clear Digital Plan – if you are one of those businesses why not get in touch now, through the website here OR call us on 01392 241653 for a no obligation chat…

 

Please Share and Like us:
fb-share-icon
Tweet
Pin Share

You may also like....

  1. Your Digital Strategy for 2018
  2. Three New Year Resolutions for your Online Marketing Strategy
  3. Why your business needs to have goals
  4. Top tips for the creation of digital plan

Category: blogs, CRM, Email marketing, Facebook, LinkedIN, Online Marketing, Pay Per Click Marketing, SEO, social media, YouTubeTag: communications, email marketing, facebook, inbound marketing, linkedIN, mailpdq, online marketing, Pay Per Click, PPC, seo, social media, social media strategy

Can we help your business grow?

There has never been a better time to upgrade your online presence. Stand apart from the crowd. It’s that easy. Contact us today.

Talk To Us

Previous Post: « Your 2016 Email Marketing Strategy
Next Post: Is your email marketing failing to convert? »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Contact Info

Gleave Media Ltd
The Mount
72 Paris Street
Exeter EX1 2JY
Telephone: 01392241653
Email: [email protected]

Our Social Media Channels

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
We are a member of G12 Business Club

Footer

Company Profile

Gleave Media Ltd is an award winning Digital Marketing Agency in Exeter and run by Alistair Gleave, a seasoned web professional having been in and around the internet industry since 1999.

Contact Us

  • News
  • Networking Events
  • Talk to us
  • Privacy and Cookies

Contact Details

Gleave Media Ltd
The Mount, 72 Paris Street
Exeter, EX1 2JY
01392 241653

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Copyright © 2025 · Gleave Media Ltd. Exeter Digital Marketing Agency