The start of 2013 is a great time for starting afresh with your business online marketing plan and the best way to do this is by setting some clear manageable targets and goals. These are our top three new year resolutions for your businesses online marketing.
1. Facebook WILL be part of my customer engagement strategy
As a growing business you simply can no longer afford to ignore facebook, it is growing and evolving at an amazing rate, your audience is active on this site and it is growing fast through mobile and the younger demographics which make great posts with some creative imagery a really good place to start.
2. My business will send at least one targeted email per month
As a business you need to keep in touch with your customers and prospects on a regular basis, you can guarantee if you dont then your competitors will. Setting yourself up to email on a monthly basis is the right kind of timeline to not deluge them but keep in touch – which is exactly what you want.
We run our own email marketing system called mailPDQ a very cost effective tool for collecting data from a multitude of sources and then segmenting this so it can then be used to target a message relevant to the audience, please contact us through the website for a free no obligation trial
3. Blogging will be part of your business engagement strategy
Blogging is a great way to put a personality on your business, not only does it positively help with your search engine rankings but it also allows you to position individuals within the business as leaders or at the very minimum contributors. By incorporating images and video you can really make this updatebale area of your site almost have a life of its own, i.e. if your factory has a new forklift why not video all that it can do and why its a great addition. Basically think outside the box, the rules have changed…
So if your business can at least start down this route with these three simple steps you will begin to see a clear and accountable result for your actions and if you want help embedding this into a full Digital Marketing Strategy then we are the team to help, please get in touch here.
