Your landing pages are the face of your business and this post covers five tips for building high converting landing pages. So why is it important? Well, its the first stop for any visitor and introduces your products and services, so these need to be clear and concise….
- Keep it simple and focused: Most important is that any landing page should have a clear and concise message and you need to avoid cluttering the page with too many images or distracting elements that could confuse or overwhelm any visitor. Keep the design clean and use white space effectively to draw attention to your main message and call-to-action (CTA) – see point 3.
- Highlight the benefits: You need to clearly communicate the benefits of your products or services by using compelling headlines and bullet points so you can highlight all of your key benefits and features. Why not focus on how what your business offers can solve a problem or address a pain point for your target audience.
- Use strong calls-to-action (CTAs): Your landing page should have a clear and prominent CTA that stands out from the rest of the page – what do you want the user to do? Use action-oriented language and make it really easy for visitors to take that desired action, for example filling out a form or making a purchase. Finally, ensure that you place your CTA above the fold and use contrasting colors to make it stand out.
- Test and optimize: Testing and optimization is the key to improving the conversion rate of your landing page. Ensure that you use A/B testing different elements of your landing page, this may be headlines, images, or CTAs, to see what works best. Then ensure that you analyze your metrics, such as bounce rate and conversion rate, to identify areas for improvement and make data-driven decisions to optimize your landing page for better results.
So there you have it our top five tips for building high converting landing pages for your business – be in no doubt that the businesses that succeed will be the ones that embrace opportunities to engage with all your visitors. If you need help in ensuring your landing pages are working correctly then please call us on 01392 241653 or talk to us through the website here for a no-obligation conversation.