It should go without saying that its no good having a great product or website if people cant find it, almost pointless in fact.
We’ve written previously about the importance of a Google local listing and it is vital that this is optimised so that your business can be found by local customers. Local information is becoming increasingly important in search engine results pages and Google continues to to show and place importance on mapped and local results wherever possible.
So how does your business fix this?
- First of all if you haven’t already then you need to claim and verify your Google local business listing, ensuring it has the correct details, name, address and opening times are key.
- Then optimise content, keywords and contact details, all useful information for anybody searching, you also need to make sure your contact details across the web are universally consistent.
Finally the ‘icing’ on top is by collecting reviews, and yes this is difficult, you’ll ask far more customers than will give you reviews but do you ask?
Getting your business listing correctly on all search engines shouldn’t be an afterthought – the businesses that succeed will be the ones that make it integral to their strategy from the start. If you need help in ensuring your business is listed correctly then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.