Optimizing for organic search and refining for SEO is something we’ve alot of experience with and something that as digital marketers we’re always working on to give our customers the best possible service, this is especially important when you consider how competitive and expensive paid search is getting.
In the UK we are pretty much focused on Google as the number one point of call as you dont want to pay Google for every click to your website. So doing the right thing by optimizing for organic search to drive traffic to your website has to be the way forward.
So what are some of the most important strategies that we can work on right away – these are our top three?
The central starting point has to be your website and ensuring that it is mobile-friendly this means that it is responsive. A responsive website scales to fit any device a user is accessing the site from, whether it be a desktop computer, laptop, tablet, or mobile phone. Since Google launched its change to the mobile algorithm in an update in Spring 2015, this will list your site below a competitor in organic rankings if your competitor is better optimized for mobile search compared to your website.
Look at your content, Google’s algorithms and updates ensure that organic rankings are largely driven by the amount of quality content on your website or associated to your business, this can be by news feeds, blogs or even white papers. You need to ensure that the content is quality content and can help the searcher in being relevant and informative.
Dont neglect your local search presence on the Google Business database, you need to make sure that your address is correct and that you have it verified by Google—either via postcard or phone call—so that your business is eligible to be shown in map and local search results. Google, and other search engines, knowing exactly where your business is located can do wonders for your local search.
These are the very basics of SEO that can ensure your website is seen by the widest possible audience for a far more detailed consultation why not call us on 01392 241653 or contact us through the website here, we’d love to help your business perform better online.