If you have made the decision to launch your first email marketing campaign, congratulations! This is a very exciting moment for your business.
But, before you press send, take a look at the advice we have shared in this post. Email marketing is a cost effective and simple way to build relationships but, if not created carefully, you could actually do more harm than good.
So, let’s get to it.
Before you get started, you need to decide what the objectives of the campaign are. Think about why you are emailing your audience. Is it to promote a product or service? Is it to share information? Or is it to offer the audience something new?
Once you have decided, you then need to think about who you are going to email. Will you send it to your entire customer base or will you just send it to a specific segment?
Then you need to discuss what your call to action will be. Ask yourself what it is it that you want your audience to do once they have read your email.
By having clear objectives in place your campaign will instantly be more effective.
Choose An Email Marketing Service.
Once you have defined your objectives you then need to pick an email marketing service provider. Gmail, Outlook or Hotmail are not the ideal platforms for an email marketing campaign. Instead, you need to consider using a proper business email platform such as mailPDQ. Our email marketing software allows you to create great looking campaigns, manage your database and also provides your business with full and ongoing statistics to help you improve any future campaigns.
Build An Audience.
To send out an email marketing campaign you need to have recipients. You can create databases of recipients on maiPDQ and you can add a signup button to your website and your social media that automatically links into the relevant database list on mailPDQ.
Remember, it is also vitally important that you do not send an email to someone when you don’t have their permission. Make sure your customers opt in, otherwise you will be guilty of spamming.
Create Your First Email.
Once you have completed all of the above, you can then start writing your campaign. But, even this part requires planning. Here we have outlined everything you need to include.
- Interesting Subject Line
This is key to getting your customers to open your email. Make it short and sweet and give them a reason to openl.
- Keep Their Interest
Then you need to make sure you keep their attention when they are reading the article. Keep the campaign to a maximum of three hundred words and don’t waffle. It’s also a good idea to make sure your campaign contains both text and images. Visually appealing campaigns are often much more successful than those that aren’t.
- Call To Action
Finally, it is important to make your call to action visible. This is the whole purpose of your campaign, so don’t let it blend in and be forgotten.