A great online marketing strategy is essential for optimal customer outreach, connection, and ultimately growing a business’s profits. One component of online marketing that shouldn’t be overlooked is the development of great email campaigns. If you’re a business marketer and are looking for some straightforward tips on how to create email campaigns that are efficient, effective, and can be read by everyone, refer to the following:
Break Up Content Using Headings
Headings are incredibly important for two reasons: first, they break up content into smaller segments, making it more manageable, and second, they provider the reader with an instant preview of what they’re getting themselves into. (As a note, headings also help to optimize content for search engines). Always divide content by headings, and always choose headings that tell the reader exactly what it is they need to know about the content you’re offering.
Make it Readable on a Number of Devices
Creating an email campaign is no longer about making sure the user can read it on one device only – the computer. Instead, more and more people are accessing emails, websites, and other online information using handheld devices like smartphones and tablets. If your email campaign has been designed for reading on a computer, make sure you have a mobile device-optimized version of the email for users too, and don’t forget to make sure any links to webpages have also been optimized for mobile use.
Include a Call-to-Action
All marketing campaigns should be created with a very specific goal in mind. Whatever that goal is for you in regards to your email marketing campaign – increasing traffic to your site, asking for shares, adding followers on social media platforms, increasing sales, etc. – make sure you ask your reader to do whatever it is you’re hoping for through a call-to-action (CTA). If a user isn’t explicitly asked to take an action, it’s highly unlikely that they will.
Finalize the Details
Finally, the last components of email readability that should be considered are the email’s content; the grammar, spelling, and sentence structure of that content; and the content’s length. Always choose content that is relevant to your audience, and aim for a content length that is thorough, but not too much to take in at once – 400 to 1,000 words is usually ideal. And, always make sure an editor proofreads your content – grammar and spelling greatly affect readability!
Measure and Make Changes
Once you’ve created an email campaign that offers original and engaging content, has great headings, is readable on a number of devices, include a CTA, and has been proofread, it’s time to send it out. Make sure you have set up a way to measure the metrics that matter most, like overall delivery, opt-ins, opt-outs, open rate, and click-through rate. Then, make changes as necessary and watch as your outreach grows.
Now the sales message, if you need help in getting your email marketing viewing rates and click through rates higher with more email engagement then come and speak to the team that knows its view from its clicks, you can contact us through the website here.