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01392 241653 | Unit 2, Clyst Units, Marsh Barton, Exeter EX2 8QW

GleaveMedia Ltd

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What Makes an Effective Email Marketing Campaign?

You are here: Home / Email marketing / What Makes an Effective Email Marketing Campaign?

19 September 2018 //  by GleaveMedia

An email is often the primary mode of contact for engaging new business. A recent study out of the UK that analyzed email marketing campaigns for small to medium enterprises (SME) found an average open rate of 24.88% with a click-through rate of 4.06%. That’s pretty good. The question, however, is how do you get your email marketing campaigns to achieve or surpass those stats? It’s all about the subject line, and some of the success tactics may surprise you.

Make it Personal

A recent, objective, study found that using the person’s name in the subject line boosted the open rates of emails a full 3%. People want to know the message is for them, and when it is, they are more likely to check out what’s inside.

Be Strategic About When You Send the Email

You have to imagine when a person is going to be in the mood—or have the time–to read an email. The periods of the workday where people are working the hardest and really focused are really bad times to send emails. They will likely not even be checking their email, and if they are, they are looking for things related to work. However, as the workday is slowing down, around 3:00 to 4:00 pm, people may be looking for a distraction, so they check their email to see what’s new or potentially appealing to them.

Take Advantage of the Holiday Season

When it comes to the holiday season, emails worded in a certain way are more likely to result in conversions than regular emails. In a study of nearly 8 billion emails, a report found that using specific things like dollar discounts or percentages off during the holiday season resulted in a significant boost in conversion rates. One example is including an offer of free shipping in a Black Friday email campaign. This literally tripled the conversion rate. Also, New Years campaigns that advertised a percentage off discount in the subject line resulted in 40% higher conversion rates than business as usual emails. Even Halloween emails had better results than regular emails with 11% higher conversion rates.

Focus on What Your Customer Wants

Above all, you want to appeal to the desires and needs of your customers. People like things that are timely, useful, necessary, and personal. One study even found that using things that are on peoples’ minds like current songs and movie titles resulted in significant increases in open rates. This has a bigger impact on open rates than things like branding or catchy slogans. An email, any email, is a personal communication to one single person. Keeping that in mind and crafting your emails accordingly will make people more likely to open them and check out your product or service.


We’re here to help with all aspects of your business email marketing and if you need any help or just want some advice then why not get in touch for a no obligation conversation to see how we could help your business reach out to your customer or prospects – what have you got to loose?

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  4. Sentences you shouldn’t include in an email campaign

Category: Email marketing, marketingTag: business email marketing, click through rates, Email Client, email lists, grow, mailpdq, measuring success, newsletters, open rates, personalisation, strategy, top tips, trust

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Gleave Media Ltd
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Marsh Barton
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Email: hello@gleavemedia.co.uk

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Gleave Media Ltd
Gleave Media Ltd
Based on 34 Google reviews.
lis Gordon
lis Gordon
2021-03-04
An excellent service provided by Gleave Media. Having just discussed various ideas about moving our business marketing forward I will definitely be signing up to them. They know our market really well, know what needs to be done to improve it and drive more customers. This is exactly the kind of service I was looking for - thank you. Can't recommend them highly enough.
Michael Cotterill
Michael Cotterill
2021-01-21
Finally, an IT company which provides solutions rather than problems, thank you. Alistair doesn't wait to be chased to undertake the services he has agreed to provide, and is a man of his word. In an area for which I have very little knowledge or experience, Alistair and his team have made what felt like a daunting task refreshingly simple. I have no hesitation in recommending Gleave Media, as they have been a breath of fresh air.
Andy Cooper
Andy Cooper
2021-01-12
I'm really pleased to recommend Alistair and the team at Gleave Media. Great results and service. 10/10
Paul nery
Paul nery
2020-11-13
Alistair and Gleave Media supported our marketing efforts for almost a year. He was professional, friendly and responsive. He provided good guidance and was always keen to provide helpful advice for both Google Adwords and Facebook marketing
AT Thompson
AT Thompson
2020-10-13
After bad experiences with two previous companies, Alistair was the professional and helpful person I needed. I wouldn't hesitate to recommend him to others.
Auto ART Devon
Auto ART Devon
2020-05-19
Having known Alistair for years, it was time to bite the bullet and get the team at Gleave Media to monitor and improve our SEO - it's the way the world is going! We are now a few months in, and then results are great! The monthly reports are detailed and continuously improving. We look forward to seeing where the rest of 2020 takes us! Thanks Alistair & Team! See you soon (virtually) at G12 Networking Events.
Phil Sheppard
Phil Sheppard
2020-04-16
We haven't had a lot of dealings with Alistair, but for those we have, he has been really fair and helpful.
Shelley Poole
Shelley Poole
2020-04-09
I am a member of the G12 networking group run by Gleave Media, and Alistair is very proactive in ensuring that members enjoy the meetings and are introduced to each other where one may be able to help the other with something.
Lindsey Legg
Lindsey Legg
2020-03-02
I have been working with Alistair/Gleave Media for many years now and have always found him very approachable and helpful. Gleave Media has built my company a great website, given me good advice for my company, setup my SEO and I am very much looking forward to continuing working together in future. I will definitely recommend Gleave Media.
Martin Killick
Martin Killick
2020-01-30
I've used Alistair and Gleave Media for almost a decade. Always happy to go that extra mile. Alistair's business is based on a deep understanding and knowledge of all things Internet and Social Media, as well as a broad knowledge of Marketing generally. Very personable and always helpful and responsive. 10/10.

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Gleave Media Ltd is an award winning Digital Marketing Agency in Exeter and run by Alistair Gleave, a seasoned web professional having been in and around the internet industry since 1999.

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