• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Before Header

01392 241653 | Unit 2, Clyst Units, Marsh Barton, Exeter EX2 8QW

GleaveMedia Ltd

Digital Marketing Agency based in Exeter

  • About Us
    • Charity
    • Ethics
  • Services
    • Marketing
      • Pay Per Click (PPC) Marketing
      • Search Engine Optimisation
      • Lead Generation Services
      • Social Media Management
      • eMail marketing
      • Digital Strategy
      • Social Media Training
    • Development
      • Websites
      • Website Hosting
    • Design
      • Brand & Graphic Design
      • Photography
  • Case Studies
    • Advent Campaign
    • ExeterTogether.com
    • Exeter Fundraisers
  • Talk to us
  • Resources
    • News
    • Networking Events
    • Downloads & Tools
  • About Us
    • Charity
    • Ethics
  • Services
    • Marketing
      • Pay Per Click (PPC) Marketing
      • Search Engine Optimisation
      • Lead Generation Services
      • Social Media Management
      • eMail marketing
      • Digital Strategy
      • Social Media Training
    • Development
      • Websites
      • Website Hosting
    • Design
      • Brand & Graphic Design
      • Photography
  • Case Studies
    • Advent Campaign
    • ExeterTogether.com
    • Exeter Fundraisers
  • Talk to us
  • Resources
    • News
    • Networking Events
    • Downloads & Tools

Timing and Content: Your Successful Business-to-Business Email Campaign, Part 2

You are here: Home / Email Client / Timing and Content: Your Successful Business-to-Business Email Campaign, Part 2

2 November 2015 //  by GleaveMedia

B2B email marketing is one of the most cost-effective ways of getting your message out to your target audience. Social media gets the buzz, but just by the numbers, a business email campaign is the most efficient way to reach your buyers.

There are more than three times the number of email user accounts than there are for Twitter and Facebook combined. With more than 2.9 billion email accounts in use worldwide, email is clearly an essential part of the marketing equation.

To get the most out of your business email campaign to other businesses, you need to master four core elements:

  • Good data
  • Good design
  • Good timing
  • Great content

This month the focus is on timing and content in a successful B2B email marketing campaign.

Good Timing

The old saying, “Timing is everything,” is apt for B2B campaigns. Your goal is to reach the decision makers at a time when they will be open to your message. Here are two guidelines based on Marketing Sherpa’s Email Marketing Benchmark Report from 2013.

Never on Sunday. Over 50% of those polled rated Sunday as the least effective day to receive your B2B offer. If you are in the software-as-a-service industry, that rate went up to over 60%. In the financial services sector, Saturday is considered the worst day.

Wednesday is the day. Most picked Wednesday as the best day of the week to receive B2B emails.

Great Copy

The other three components must be good to be effective. Your content must be great. There is so much advice, so many articles and reports and words on the internet, that you need to stand out in order to grab the attention of your recipients and so your design needs to be your brand so its instantly recognisable as from your business.

Click here to download your email marketing brochure from our website

Content is king everywhere online, and that includes your emails. If you don’t send information that is usable, entertaining and readable, it simply won’t get read.

Instead of thinking in terms of an email campaign, consider focusing on your ideal customer. Write an email sent individually to this person. Don’t forget that all effective email marketing is about building relationships. Write about topics that will you’re your customer solve problems, makes sales, overcome bottlenecks and get rid of pain points.

Include a line in your emails asking your subscribers what they want to hear about, what problems they are experiencing and how you can help them.

Make the most of your email marketing efforts by considering the importance of timing, figuring out who is doing what with your emails, making them readable, useful and entertaining. The time you invest will be well rewarded.

You can read part one from our website –Data and Design: Your Successful Business-to-Business Email Campaign, Part 1 and it goes without saying that if you need help getting your business email marketing working for you them please either call us on 01392 241653 or contact us through the website here.

Please Share and Like us:
fb-share-icon
Tweet
Pin Share

Related posts:

  1. Data and Design: Your Successful Business-to-Business Email Campaign, Part 1
  2. Content ideas for email marketing and your next campaign
  3. What Makes an Effective Email Marketing Campaign?
  4. Sentences you shouldn’t include in an email campaign

Category: Email Client, Email marketingTag: business email marketing, click through rates, mailpdq, measuring success, newsletters, open rates, personalisation, strategy, subject lines, top tips

Can we help your business grow?

There has never been a better time to upgrade your online presence. Stand apart from the crowd. It’s that easy. Contact us today.

Contact Us

Previous Post: « Social Media rule of two thirds
Next Post: Optimizing for organic search »

Primary Sidebar

Contact Info

Gleave Media Ltd
Unit 2 Clyst Units
Marsh Barton
Exeter EX2 8QW
Telephone: 01392241653
Email: hello@gleavemedia.co.uk

Our Social Media Channels

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
Gleave Media Ltd
Gleave Media Ltd
Based on 33 Google reviews.
Michael Cotterill
Michael Cotterill
2021-01-21
Finally, an IT company which provides solutions rather than problems, thank you. Alistair doesn't wait to be chased to undertake the services he has agreed to provide, and is a man of his word. In an area for which I have very little knowledge or experience, Alistair and his team have made what felt like a daunting task refreshingly simple. I have no hesitation in recommending Gleave Media, as they have been a breath of fresh air.
Andy Cooper
Andy Cooper
2021-01-12
I'm really pleased to recommend Alistair and the team at Gleave Media. Great results and service. 10/10
Paul nery
Paul nery
2020-11-13
Alistair and Gleave Media supported our marketing efforts for almost a year. He was professional, friendly and responsive. He provided good guidance and was always keen to provide helpful advice for both Google Adwords and Facebook marketing
AT Thompson
AT Thompson
2020-10-13
After bad experiences with two previous companies, Alistair was the professional and helpful person I needed. I wouldn't hesitate to recommend him to others.
Auto ART Devon
Auto ART Devon
2020-05-19
Having known Alistair for years, it was time to bite the bullet and get the team at Gleave Media to monitor and improve our SEO - it's the way the world is going! We are now a few months in, and then results are great! The monthly reports are detailed and continuously improving. We look forward to seeing where the rest of 2020 takes us! Thanks Alistair & Team! See you soon (virtually) at G12 Networking Events.
Phil Sheppard
Phil Sheppard
2020-04-16
We haven't had a lot of dealings with Alistair, but for those we have, he has been really fair and helpful.
Shelley Poole
Shelley Poole
2020-04-09
I am a member of the G12 networking group run by Gleave Media, and Alistair is very proactive in ensuring that members enjoy the meetings and are introduced to each other where one may be able to help the other with something.
Lindsey Legg
Lindsey Legg
2020-03-02
I have been working with Alistair/Gleave Media for many years now and have always found him very approachable and helpful. Gleave Media has built my company a great website, given me good advice for my company, setup my SEO and I am very much looking forward to continuing working together in future. I will definitely recommend Gleave Media.
Martin Killick
Martin Killick
2020-01-30
I've used Alistair and Gleave Media for almost a decade. Always happy to go that extra mile. Alistair's business is based on a deep understanding and knowledge of all things Internet and Social Media, as well as a broad knowledge of Marketing generally. Very personable and always helpful and responsive. 10/10.
lewis martin
lewis martin
2020-01-26
excellent service highly recommend - Bamboo Hair & Beauty

Footer

Company Profile

Gleave Media Ltd is an award winning Digital Marketing Agency in Exeter and run by Alistair Gleave, a seasoned web professional having been in and around the internet industry since 1999.

Contact Us

  • News
  • Networking Events
  • Talk to us
  • Privacy and Cookies

Contact Details

Gleave Media Ltd
Unit 2 Clyst Units, Marsh Barton.
Exeter, EX2 8QW
(01392) 241653

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Copyright © 2021 · Gleave Media Ltd. Exeter Digital Marketing Agency