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01392 241653 | Unit 2, Clyst Units, Marsh Barton, Exeter EX2 8QW

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Content ideas for email marketing and your next campaign

You are here: Home / data collection / Content ideas for email marketing and your next campaign

8 March 2016 //  by GleaveMedia

The old adage content is king has never altered but often we are faced with customers asking us ‘what can we write about, i don’t know what to say’.  This update all about content ideas for email marketing and may help answer that question….

There are so many opportunities to build and engage your audience with content that is not directly related to your business or what you do.  So with this in mind why not run with something that is fun or educational?  In our experience great content will often work better that pushing out promotions and email campaigns that are all about the business all the time will find the way to the prospects delete box very quickly.

Here are some of our ideas for great content:

  • A list of what you do well or have done, for example your top ten location your delivery drivers visit
  • A survey or poll – ask your audience what is good/bad about what your business offers.
  • Why not add a quote, these could be related to a popular staff member for instance or even motivational to show what drive you.
  • Including a recent study on what you offer or survey that are related to your business will endorse you but not in a  direct ‘me too’ way.
  • Some people love statistics so why not back that up if your audience loves them.
  • The use of infographics is so popular these days, we are often creating them for customers to use in email campaigns.
  • Pretty much every content you sent should include updates about what is happening on your social channels – do yours?
  • A very good solution is also to include a guest blog post you’ve written for another company or charity even.
  • Finally a summary of your most popular news updates or even services that your business offers for last month or quarter.

Communication with your customers is key as it will help you build better relationships and encourage brand loyalty. By sending regular communications and keeping your customers in the know they will feel better connected to your business.

If you would like more information then please download our brochure (free) and for a free no obligation trial contact us through the website here. And please read our other relevant posts that will help your business email marketing listed below…

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Category: data collection, Email marketingTag: content, customers, data capture, measuring success, newsletters, open rates, personalisation, strategy, subject lines, top tips

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Telephone: 01392241653
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Gleave Media Ltd
Gleave Media Ltd
Based on 34 Google reviews.
lis Gordon
lis Gordon
2021-03-04
An excellent service provided by Gleave Media. Having just discussed various ideas about moving our business marketing forward I will definitely be signing up to them. They know our market really well, know what needs to be done to improve it and drive more customers. This is exactly the kind of service I was looking for - thank you. Can't recommend them highly enough.
Michael Cotterill
Michael Cotterill
2021-01-21
Finally, an IT company which provides solutions rather than problems, thank you. Alistair doesn't wait to be chased to undertake the services he has agreed to provide, and is a man of his word. In an area for which I have very little knowledge or experience, Alistair and his team have made what felt like a daunting task refreshingly simple. I have no hesitation in recommending Gleave Media, as they have been a breath of fresh air.
Andy Cooper
Andy Cooper
2021-01-12
I'm really pleased to recommend Alistair and the team at Gleave Media. Great results and service. 10/10
Paul nery
Paul nery
2020-11-13
Alistair and Gleave Media supported our marketing efforts for almost a year. He was professional, friendly and responsive. He provided good guidance and was always keen to provide helpful advice for both Google Adwords and Facebook marketing
AT Thompson
AT Thompson
2020-10-13
After bad experiences with two previous companies, Alistair was the professional and helpful person I needed. I wouldn't hesitate to recommend him to others.
Auto ART Devon
Auto ART Devon
2020-05-19
Having known Alistair for years, it was time to bite the bullet and get the team at Gleave Media to monitor and improve our SEO - it's the way the world is going! We are now a few months in, and then results are great! The monthly reports are detailed and continuously improving. We look forward to seeing where the rest of 2020 takes us! Thanks Alistair & Team! See you soon (virtually) at G12 Networking Events.
Phil Sheppard
Phil Sheppard
2020-04-16
We haven't had a lot of dealings with Alistair, but for those we have, he has been really fair and helpful.
Shelley Poole
Shelley Poole
2020-04-09
I am a member of the G12 networking group run by Gleave Media, and Alistair is very proactive in ensuring that members enjoy the meetings and are introduced to each other where one may be able to help the other with something.
Lindsey Legg
Lindsey Legg
2020-03-02
I have been working with Alistair/Gleave Media for many years now and have always found him very approachable and helpful. Gleave Media has built my company a great website, given me good advice for my company, setup my SEO and I am very much looking forward to continuing working together in future. I will definitely recommend Gleave Media.
Martin Killick
Martin Killick
2020-01-30
I've used Alistair and Gleave Media for almost a decade. Always happy to go that extra mile. Alistair's business is based on a deep understanding and knowledge of all things Internet and Social Media, as well as a broad knowledge of Marketing generally. Very personable and always helpful and responsive. 10/10.

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Gleave Media Ltd is an award winning Digital Marketing Agency in Exeter and run by Alistair Gleave, a seasoned web professional having been in and around the internet industry since 1999.

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