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01392 241653 | Unit 2, Clyst Units, Marsh Barton, Exeter EX2 8QW

GleaveMedia Ltd

Digital Marketing Agency based in Exeter

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Why your business needs a Google local business listing

You are here: Home / Local Media / Why your business needs a Google local business listing

20 March 2017 //  by GleaveMedia//  2 Comments

As a small business owner, you should know how important your Google search rankings are. You probably have done at least some kind of SEO to increase your ranking and improve the traffic to your business’s website, but that might not be enough. Since Google searches don’t always cover geographic location, simply showing up in a search isn’t enough to generate the kind of local business that you will need. For that, you will need a Google local business listing.

What is a Google Local Listing?

A Google local business listing is a search engine result that shows users businesses that are local to them. For example, if you wanted to see if a store has a location near you, you would enter the name of the store along with the name of your city. If that store had a local listing, it would appear near the top of the search results page. This is usually accomplished by having a Google+ page for your business, which will allow it to show up near the top of the page for a local search, but there are other things you can do to improve your traffic organically and ensure that potential clients near you find your business before anybody else.

Getting the Most out of Google Local Business Listings

The first thing to do when you want a Google local business listing is to create an account with Google My Business. This will get your business out there and make it easier for locals to find. If your business already has a listing that you cannot access, claim and verify it immediately. Next, fill our your business’s profile with all the relevant information such as your location, your hours of operation, payment options and anything else that a potential client would want to know. Make sure that all of this information is totally accurate and that the profile is 100 percent complete.

Once you have a Google local listing, your next step is optimization. Find other sites where you can add your business’s information, and make sure that you have as much duplicate content as you can. By “duplicate content,” we mean things such as your business’s name, its address, hours of operation and everything else that you included in your Google My Business account. You can also encourage your customers to write reviews of your business on sites such as Yelp, Tripadvisor, and anywhere else your business is listed. This doesn’t mean writing fake reviews, however; that is a dishonest tactic and most savvy web users will be able to see right through it. Reviews will come in time, so make sure you reach out to your customers on social media to ensure that they are treated well and satisfied with your service.


Getting your business listing correctly on all search engines shouldn’t be an afterthought – the businesses that succeed will be the ones that make it integral to their strategy from the start. If you need help in ensuring your business is listed correctly then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.

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Category: Local Media, NewsTag: business listing, Google, local business, top tips

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  1. Does your business think local? - Digital and Online Marketing Agency Gleave Media says:
    25 July 2017 at 9:55 am

    […] written previously about the importance of a Google local listing and it is vital that this is optimised so that your business can be found by local […]

    Reply
  2. Why Google Reviews matter - GleaveMedia Ltd says:
    24 March 2021 at 1:44 pm

    […] You may also want to read – Why your business needs a Google local business listing. […]

    Reply

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Gleave Media Ltd
Unit 2 Clyst Units
Marsh Barton
Exeter EX2 8QW
Telephone: 01392241653
Email: hello@gleavemedia.co.uk

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Gleave Media Ltd
Gleave Media Ltd
Based on 34 Google reviews.
lis Gordon
lis Gordon
2021-03-04
An excellent service provided by Gleave Media. Having just discussed various ideas about moving our business marketing forward I will definitely be signing up to them. They know our market really well, know what needs to be done to improve it and drive more customers. This is exactly the kind of service I was looking for - thank you. Can't recommend them highly enough.
Michael Cotterill
Michael Cotterill
2021-01-21
Finally, an IT company which provides solutions rather than problems, thank you. Alistair doesn't wait to be chased to undertake the services he has agreed to provide, and is a man of his word. In an area for which I have very little knowledge or experience, Alistair and his team have made what felt like a daunting task refreshingly simple. I have no hesitation in recommending Gleave Media, as they have been a breath of fresh air.
Andy Cooper
Andy Cooper
2021-01-12
I'm really pleased to recommend Alistair and the team at Gleave Media. Great results and service. 10/10
Paul nery
Paul nery
2020-11-13
Alistair and Gleave Media supported our marketing efforts for almost a year. He was professional, friendly and responsive. He provided good guidance and was always keen to provide helpful advice for both Google Adwords and Facebook marketing
AT Thompson
AT Thompson
2020-10-13
After bad experiences with two previous companies, Alistair was the professional and helpful person I needed. I wouldn't hesitate to recommend him to others.
Auto ART Devon
Auto ART Devon
2020-05-19
Having known Alistair for years, it was time to bite the bullet and get the team at Gleave Media to monitor and improve our SEO - it's the way the world is going! We are now a few months in, and then results are great! The monthly reports are detailed and continuously improving. We look forward to seeing where the rest of 2020 takes us! Thanks Alistair & Team! See you soon (virtually) at G12 Networking Events.
Phil Sheppard
Phil Sheppard
2020-04-16
We haven't had a lot of dealings with Alistair, but for those we have, he has been really fair and helpful.
Shelley Poole
Shelley Poole
2020-04-09
I am a member of the G12 networking group run by Gleave Media, and Alistair is very proactive in ensuring that members enjoy the meetings and are introduced to each other where one may be able to help the other with something.
Lindsey Legg
Lindsey Legg
2020-03-02
I have been working with Alistair/Gleave Media for many years now and have always found him very approachable and helpful. Gleave Media has built my company a great website, given me good advice for my company, setup my SEO and I am very much looking forward to continuing working together in future. I will definitely recommend Gleave Media.
Martin Killick
Martin Killick
2020-01-30
I've used Alistair and Gleave Media for almost a decade. Always happy to go that extra mile. Alistair's business is based on a deep understanding and knowledge of all things Internet and Social Media, as well as a broad knowledge of Marketing generally. Very personable and always helpful and responsive. 10/10.

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Gleave Media Ltd is an award winning Digital Marketing Agency in Exeter and run by Alistair Gleave, a seasoned web professional having been in and around the internet industry since 1999.

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