Every business we work with has a Google My Business (GMB) profile for their business, if you haven’t got one then get in touch and we’ll create one for you. The clear advantage of a GMB profile is that it allows you to manage the information of your business regarding Google’s key features such as ‘Maps’ and the search function and respond to reviews customers have left.
This of course then leads onto the aspirations of any business of building your brand awareness and how to get Google Reviews.
Why are Google reviews so important? Well, statistics about customer reviews show that Google is leading other review platforms such as Facebook and Tripadvisor, making it the number one tool in the review market.
So in a nutshell, if you can work to increase the number of positive customer reviews on your Google My Business listing, your business could boom as you improve local SEO ranking, which essentially would mean that your customers are your biggest source of referral marketing.
There is considerable evidence that businesses that request reviews tend to receive a higher rating on average that those that don’t.
So in other words actually asking your customers to leave you a Google review does lead to more 5-star ratings. Whereas reviews left on the fly have a higher probability of being 1-star, which could damage your business’s reputation over time.
You may also want to read – Why your business needs a Google local business listing.
Of course, not every review you get will be 5 Star so please don’t be put off. A lower rating can offer valuable insights for your business to improve just as a 5 Star review can reinforce the businesses ongoing initiatives.
Getting your business listing correctly on all search engines shouldn’t be an afterthought – the businesses that succeed will be the ones that make it integral to their strategy from the start. If you need help in ensuring your business is listed correctly then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.
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