Why tone of voice is important in your business

So the question we’re often asked is how to create any content with the right tone of voice. So in short these are five top tips to follow…..

1. Use short sentences.

2. Avoid jargon.

3. Write in the active voice.

4. Use personal pronouns.

5. Don’t patronise your reader.

Tone of Voice is very tricky to get right, for example if we work with a recruitment consultants, a garage and a dentist and they all want to sound expert, passionate and innovative, how are we to tell them apart through their tone of voice?

You may want to read our post on the 6 Key elements of a Successful Content Strategy for Small Business Owners and Why do you need a Call to Action both will help guide your business down the right Tone Of Voice.

Getting your business facing these challenges and have them working for you shouldn’t be an afterthought – the businesses that succeed will be the ones that know their tone of voice and ensure it is used across all communication. If you need help in ensuring your business has the right tone of voice then please call us on 01392 241653 or contact us through the website here for a no obligation conversation.

Tags:communications, content creation, content marketing, inbound marketing, online marketing, tone of voice, top tips