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01392 241653 | Unit 2, Clyst Units, Marsh Barton, Exeter EX2 8QW

GleaveMedia Ltd

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Why Content Marketing is Crucial in 2017

You are here: Home / News / Why Content Marketing is Crucial in 2017

6 February 2017 //  by GleaveMedia//  Leave a Comment

Any amount of research on the current online marketing climate will tell you that content marketing is key when building a website. When it comes to growing a successful business, generating well articulated, accurate, and target content is crucial to drawing in your target customers. Without well written content, you may find your business stagnating in the competitive markets of the modern age. Here are a few tips to help keep your website’s content marketing the center of attention.

Pay attention to your target audience

In recent years, online consumers are less and less likely to spend their time searching through websites to find the information they need. Instead, the majority of internet users rely on search engines, and target specific keywords in order to find the content they are looking for. On top of this, more customers are less likely to stick around through a long article that weighs them down with over the top information. This means that, while a few years ago running a website with pages and pages of information may have been the best way to gain customers, in today’s market that kind of strategy will end up weighing your business down. Instead, it is crucial to invest in concise content for your website.

Content Targeting

When it comes to content for your website, make sure to hone your content in such a way to draw in specific consumers. For example, it is important to present your potential customers with facts about your industry, as well as with concise articles about your methods and any other information pertaining to your field.

With the specificity of search engine results, and the lack of interest modern-day consumers have in spending long amounts of time looking for information, it is imperative to know your audience. Making sure your website ranks for your business type is one of the best ways to ensure constant traffic to your site, and content is one of the main ways to prove to the variety of search engines out there that your site is worth showing their visitors.

Content Influx

Today’s consumers are used to a barrage of daily information, from Facebook feeds to Twitter posts to Emails. The best way to reach out through this information fog is to make sure your website updates with new content regularly. If your website offers no new content for weeks on end, you’re well on your way to losing website traffic, which means less customers. Of course, while keeping your website constantly updated is key to standing out in the information storm of the internet, the quality of your content is as important as the quantity. If your articles are poorly written, or merely rehashed versions of previous content on your site, your customers will notice, as will the search engines.

At the end of the day, creating good content is the key to marketing your business in the modern world. Content is one of the main ways your website gains renown on the internet, and without it you’ll find yourself high and dry wondering where the customers went. However, once your content is of good quality, and your website offers a wide array of regularly updated information, you’re well on your way to thriving in the online business world.


Developing a content plan shouldn’t be an afterthought – the businesses that succeed will be the ones that make it integral to their strategy from the start. Now the sales bit, if you need help in creating your digital plan please call us on 01392 241653 or contact us through the website here for a no obligation conversation.

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  2. Your Digital Strategy for 2017
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  4. 6 Key Elements of a Successful Content Strategy for Small Business Owners

Category: NewsTag: communications, content creation, content marketing, digital marketing, inbound marketing, online marketing, top tips, website development

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Gleave Media Ltd
Unit 2 Clyst Units
Marsh Barton
Exeter EX2 8QW
Telephone: 01392241653
Email: hello@gleavemedia.co.uk

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Gleave Media Ltd
Gleave Media Ltd
Based on 33 Google reviews.
Michael Cotterill
Michael Cotterill
2021-01-21
Finally, an IT company which provides solutions rather than problems, thank you. Alistair doesn't wait to be chased to undertake the services he has agreed to provide, and is a man of his word. In an area for which I have very little knowledge or experience, Alistair and his team have made what felt like a daunting task refreshingly simple. I have no hesitation in recommending Gleave Media, as they have been a breath of fresh air.
Andy Cooper
Andy Cooper
2021-01-12
I'm really pleased to recommend Alistair and the team at Gleave Media. Great results and service. 10/10
Paul nery
Paul nery
2020-11-13
Alistair and Gleave Media supported our marketing efforts for almost a year. He was professional, friendly and responsive. He provided good guidance and was always keen to provide helpful advice for both Google Adwords and Facebook marketing
AT Thompson
AT Thompson
2020-10-13
After bad experiences with two previous companies, Alistair was the professional and helpful person I needed. I wouldn't hesitate to recommend him to others.
Auto ART Devon
Auto ART Devon
2020-05-19
Having known Alistair for years, it was time to bite the bullet and get the team at Gleave Media to monitor and improve our SEO - it's the way the world is going! We are now a few months in, and then results are great! The monthly reports are detailed and continuously improving. We look forward to seeing where the rest of 2020 takes us! Thanks Alistair & Team! See you soon (virtually) at G12 Networking Events.
Phil Sheppard
Phil Sheppard
2020-04-16
We haven't had a lot of dealings with Alistair, but for those we have, he has been really fair and helpful.
Shelley Poole
Shelley Poole
2020-04-09
I am a member of the G12 networking group run by Gleave Media, and Alistair is very proactive in ensuring that members enjoy the meetings and are introduced to each other where one may be able to help the other with something.
Lindsey Legg
Lindsey Legg
2020-03-02
I have been working with Alistair/Gleave Media for many years now and have always found him very approachable and helpful. Gleave Media has built my company a great website, given me good advice for my company, setup my SEO and I am very much looking forward to continuing working together in future. I will definitely recommend Gleave Media.
Martin Killick
Martin Killick
2020-01-30
I've used Alistair and Gleave Media for almost a decade. Always happy to go that extra mile. Alistair's business is based on a deep understanding and knowledge of all things Internet and Social Media, as well as a broad knowledge of Marketing generally. Very personable and always helpful and responsive. 10/10.
lewis martin
lewis martin
2020-01-26
excellent service highly recommend - Bamboo Hair & Beauty

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