In today’s marketing climate, social media is usually presented as the main focus for online marketing efforts. While social media can play a great role in acquisition, however, one of the biggest drivers for customers in today’s market is personal loyalty. Loyalty is developed through a relationship between the business and the consumer, and email …
How to create amazing Optimised Marketing Communication
As any regular reader of our updates know that for email marketing there are three key elements to getting it right and these are; what you send when you send and finally who you send your message to It should be second nature that any of your business marketing communication to generate the return your …
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How to create Email Campaigns that can be read by everyone
A great online marketing strategy is essential for optimal customer outreach, connection, and ultimately growing a business’s profits. One component of online marketing that shouldn’t be overlooked is the development of great email campaigns. If you’re a business marketer and are looking for some straightforward tips on how to create email campaigns that are efficient, effective, and …
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How to increase your email open rates
There is no denying that a well planned and implemented email marketing campaign should be successful. It will require relatively little work, yet can potentially reach people all over the world. On the other hand, actually getting people to open emails and act on your email can be tough. If you’re not 100% sure on …
Your email marketing strategy for 2015
Now that 2015 is upon us, what is the best strategy for your email marketing campaign? Email marketing has long been a powerful tool to improve relationships with customers. Here are some different ways email marketing can help you find your target audience. Say Hello to Images Several studies have been done on email marketing …
Devon email marketing success
We work with a wide variety of clients that cover many differing business sectors so we get to see a large number of campaigns both managed by ourselves and customer led. This particular customer had collected data on the website knowing it to be important and needing a way to contact those interested with a cost …
How to get great business data
Having great business data is a key element of any strong email marketing campaign and it is often overlooked. You can have the best campaign that is let down by poor data so your results are similarly poor. This overall isn’t surprising as lets face it when planning any campaign you have so much to …
Five things businesses can do better with data
We’ve written previously about the value in the data that every business has, so now you’ve found your business data what you can do with it that makes it work harder for you? These are our five top tips for making your business data work harder. 1. Know your customers better than they know themselves You …
What is the ideal email frequency?
Every marketer we speak to wants to know the “perfect” number of email campaigns they should send and when: you need enough to get the best response, but not send so often that your subscribers stop paying attention or worse unsubscribe and our data at mailPDQ suggests that sending a new campaign roughly every couple …
Capturing email data from your website
I’ve written previously about the how to make your email marketing better, through the use of subject lines and even the top five deals or offer to send in your next email. Now we look at capturing email data from your website, how you can categorise the email data and indeed get the users to categorise …
How to improve your email marketing
Improving your email marketing by improving your strategy has to be a key element for any growing business, email marketing continues to generate a strong return on investment yet that should not be a reason for you to let your standards slip. Email marketing best practice should always be reviewed and improved, in our last update we …
How to make an amazing email
You want your email to be amazing, you want people to read it and go wow – thats what we often get asked, so how do you as a business accomplish this? 1. who is it from, make it clear across all your marketing Why not make sure all your business marketing follows a similar …