There is no denying that a well planned and implemented email marketing campaign should be successful. It will require relatively little work, yet can potentially reach people all over the world. On the other hand, actually getting people to open emails and act on your email can be tough. If you’re not 100% sure on your data you need to think that technically your email marketing is like sending emails from a stranger, and therefore many of them get filtered into spam folders.Email marketing campaigns are obviously only effective as long as people are opening the emails they receive. Fortunately, there are some fairly simple ways to increase your email open rates and here are just a few to keep in mind.
Use the Open Loop Technique
The open loop is a storytelling technique in which the beginning of a story is told early but not resolved until later. It’s a great way to grab a reader’s attention with the opening sentences of an article, short story or blog post; readers get a taste of what a story is about, and they want to continue reading to learn how it turns out.The open loop technique usually applies to writing copy, but it can be applied to email marketing. When you write a subject line, try to use it to start telling a story that readers will want to finish. This will compel them to open the email and read what you have to say. Just make sure to resolve your story; if your readers think you’re deceiving them by not delivering a satisfying payoff to your subject line, they won’t want to open any future emails from you.
Use a Consistent From Name
Part of the reason why so many people fail to open emails from marketers is because they’re coming from unfamiliar places. Since every marketer has to start somewhere, this is unavoidable at first. However, you can eventually become familiar with your potential customers by using the same From Name every time you send out an email. Your customers will know who you are and where your emails are coming from, and they will be more inclined to trust you.
Get a Spam Checker
Since your emails will most likely go unread if they end up in people’s spam folders, then use a spam checker – mailPDQ has one built in – to ensure that this doesn’t happen. Your emails will end up in people’s main inboxes where they will be more likely to be trusted and read.
Now the sales message, if you need help in getting your email marketing viewing rates and click through rates higher with more email engagement then come and speak to the team that knows its view from its clicks, you can contact us through the website here.
