In today’s marketing climate, social media is usually presented as the main focus for online marketing efforts. While social media can play a great role in acquisition, however, one of the biggest drivers for customers in today’s market is personal loyalty. Loyalty is developed through a relationship between the business and the consumer, and email remains as the standard for general communication. Peter Roesler, writing for Inc. magazine, gave five top reasons why email marketing is still the marketing method of choice for building consumer relationships. The article is a great read, and might help inspire your next campaign, but we’ll boil down the reasons here and move on:
- Mobile accessiblity
- Informational uses
- Email coupons work
- Ease of integration
The author touches on a lot of the raw numbers behind that, so if that’s of interest to you (and it definitely should be), take a look. The simple reality is that email is still one of the easiest and most cost-effective way to reach out to consumers because if they know you, they’re more inclined to listen to you. Your sales will be more interesting to invested clients. This is why email coupons work so well (and why paper coupons, by contrast, are declining in popularity.) An email campaign to retain and upsell customers is one of the easiest ways for smart companies to make the most of their customer relationships, while keeping customers both engaged and as great potential sources of new leads. In short, while a lot of the focus today is on social media, email remains the ideal way to reach out with, engage, and inform your clients.
So here you have it, our reasons why any growing business need to be making use of email marketing campaigns, to find out more about the email system we run then please contact us here for more information.