I’ve written previously about the how to make your email marketing better, through the use of subject lines and even the top five deals or offer to send in your next email. Now we look at capturing email data from your website, how you can categorise the email data and indeed get the users to categorise themselves.
In this example we’ve given here, we are asking anyone signing up to drop themselves into a category, are you a private enquirer OR a business enquirer – how they sign up with them see them categorised in the relevant category. You could take this further maybe asking people for a source of enquiry, e.g. Web search, printed media, or maybe you to would like to have you data segment itself with age categories or geographic location, whatever you choose its likely that we can do this in mailPDQ.
However you collect data for your email marketing you can be assured that all our mailPDQ customers are helped to avoid costly mistakes, using appropriate behavioural targeting, integrating email with your offline activities and assessing your newsletter effectiveness, talk to us for more details and a free trial.