Your business is potentially sitting on a goldmine of data that you didn’t even know you had, look further and you will probably find some amazing nuggets ready to be discovered, such as; Existing clients you can sell other products and services to. Old clients, can they be resold to? Prospects – people you’ve met …
What is the ideal email frequency?
Every marketer we speak to wants to know the “perfect” number of email campaigns they should send and when: you need enough to get the best response, but not send so often that your subscribers stop paying attention or worse unsubscribe and our data at mailPDQ suggests that sending a new campaign roughly every couple …
Capturing email data from your website
I’ve written previously about the how to make your email marketing better, through the use of subject lines and even the top five deals or offer to send in your next email. Now we look at capturing email data from your website, how you can categorise the email data and indeed get the users to categorise …
How to improve your email marketing
Improving your email marketing by improving your strategy has to be a key element for any growing business, email marketing continues to generate a strong return on investment yet that should not be a reason for you to let your standards slip. Email marketing best practice should always be reviewed and improved, in our last update we …
Email Marketing Seminar in Totnes
We often get out and about talking through and helping businesses with email marketing strategies. Last week was no exception when Alistair spoke on getting the best out of your email marketing at a networking group in Totnes. This lively event produced lots of great debate and conversation on how each business could use email …
Our top 8 tips for getting the best out of your email marketing
Promoting your business by email marketing is a powerful form of direct marketing, you can communicate quickly, effectively and very cost effectively to all your groups of customers and prospects at a time of your choosing. Any email marketing needs to be planned with real care so it can be interesting and most of all …
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Five great ways to make email marketing work better for your business
Five great ways to make email marketing work alot better for your business, these are fairly simple but we know from experience if you follow these great tips you won’t go far wrong. Great data – this has to be one of the key factors in any email marketing campaign, how is this data segmented …
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Our six ways to grow and build trust using email marketing
It happens to use all when we open our email software, lots and lots of email – some of which we can hardly remember signing up for and some which we didn’t ask for (spam). So as a business how do you grow and build trust in your email marketing? These are our top six …
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