In 2016 developing your business is greatly helped by building personal relationships and engaging with your customers and prospects as this will help your business develop brand loyalty and a greater sense of trust. It then follows that people are more likely to trust your business if they know that real people work there, so …
Timing and Content: Your Successful Business-to-Business Email Campaign, Part 2
B2B email marketing is one of the most cost-effective ways of getting your message out to your target audience. Social media gets the buzz, but just by the numbers, a business email campaign is the most efficient way to reach your buyers. There are more than three times the number of email user accounts than there …
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How to re engage your email campaign non openers
As a business, you depend on emails as a big part of your advertising campaign to engage consumers. However, you may have experienced more non openers from your recent email marketing efforts than you’d like. There are many reasons why people don’t open their emails. The worst is that they simply don’t want what you’re …
The five clear benefits of CRM Software for small business
We work with numerous growing business and help them engage and manage their customer relationships, we know that companies that manage those customer relationships the best are more likely to win than those that do nothing. This management of customer relationships is the reason why the use of modern web based CRM (Customer Relationship Management) …
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Four steps you need to take in planning your email marketing campaigns
We know from our client experience that well planned email marketing campaigns deliver real results and this isn’t surprising when you consider how much cheaper, more measurable and better targeted email marketing campaigns can be than any other marketing solution. However like most things email marketing is only as successful as the planning that you’ve made …
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How to create amazing Optimised Marketing Communication
As any regular reader of our updates know that for email marketing there are three key elements to getting it right and these are; what you send when you send and finally who you send your message to It should be second nature that any of your business marketing communication to generate the return your …
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How to create Email Campaigns that can be read by everyone
A great online marketing strategy is essential for optimal customer outreach, connection, and ultimately growing a business’s profits. One component of online marketing that shouldn’t be overlooked is the development of great email campaigns. If you’re a business marketer and are looking for some straightforward tips on how to create email campaigns that are efficient, effective, and …
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How to increase your email open rates
There is no denying that a well planned and implemented email marketing campaign should be successful. It will require relatively little work, yet can potentially reach people all over the world. On the other hand, actually getting people to open emails and act on your email can be tough. If you’re not 100% sure on …
Your email marketing strategy for 2015
Now that 2015 is upon us, what is the best strategy for your email marketing campaign? Email marketing has long been a powerful tool to improve relationships with customers. Here are some different ways email marketing can help you find your target audience. Say Hello to Images Several studies have been done on email marketing …
Five best tips for writing effective email copy
Email Copywriting is something of an art form to make the recipient want to read, open and hopefully click on any web links within that email, so these are our five best practice tips for writing effective email copy. You need to write for ‘scannability’ The majority of readers these days will scan, rather than …
Facebook marketing success
As a company we work with a number of clients on all aspects of the Social Media presence, and as would be expected facebook marketing does feature highly in most businesses social engagement. This customer wanted a pretty much immediate ‘push’ with his social campaigns on facebook with significant increase in reach of his updates. …
Resuscitating inactive subscribers on your email marketing campaigns
Resuscitating inactive subscribers on your email marketing campaigns has to be a primary task for any active email marketer. You should be bearing in mind that deliverability is a key part of any active and ongoing email marketing campaign and that on average around 24% of emails sent are blocked/none delivered and this rate is increasing, so …
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