An email is often the primary mode of contact for engaging new business. A recent study out of the UK that analyzed email marketing campaigns for small to medium enterprises (SME) found an average open rate of 24.88% with a click-through rate of 4.06%. That’s pretty good. The question, however, is how do you get …
Business Networking group in Totnes
We love working with ambitious businesses and as such over a year ago we started a business networking group in Totnes with the aim of doing just that. We chose Totnes as we feel the town is a hub for creative business people who are ambitious and want to achieve, so G12 was born. G12 …
Outsourcing for professionalism
Why outsourcing to a marketing company is a no brainer ? Feeling lost by the digital marketplace ? Need your time to be more productive ? Want much less stress in your life ? Really need help but can’t afford a new employee full time? That’s just a tiny few of the many many reasons …
GDPR is your business ready?
With the deadline for GDPR fast approaching you still have time to get your business ready and this checklist may help you do just that. Your current business data Your business will undoubtably hold data already and the questions to ask is do you know what this data is, i.e. name, address, job title, contact …
Summer Email Marketing Strategies
As an email marketer, you may feel tempted to relax and not put in as much effort over the summer months. After all, much of your customer base is vacationing and spending more time with family during this season that goes all too quickly. However, you can’t afford to lose momentum with your email marketing …
Why your business needs to have goals
Every business needs to have goals. Without goals, you will carry on as you are and will fall into bad habits that can cost you money in the long run, here at Gleave Media we work with digital goals so we can clearly share with our customers what we are aiming to achieve and map …
Why tone of voice is important in your business
So the question we’re often asked is how to create any content with the right tone of voice. So in short these are five top tips to follow….. 1. Use short sentences. 2. Avoid jargon. 3. Write in the active voice. 4. Use personal pronouns. 5. Don’t patronise your reader. Tone of Voice is very …
Five Easter Email Marketing Strategies for your business
According to the National Retail Federation (NRF), online Easter spending in 2017 reached almost $5 billion, setting a 14-year record for online sales during an Easter holiday season. Candy, food, apparel, gifts, flowers, décor, greeting cards, and balloons top consumer’s buying lists every Easter. Email marketing strategies that cater to these wants (or, needs, in …
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Your Digital Strategy for 2018
In 2018 your business needs a digital marketing strategy and this needs to constantly evolve if you hope to stay ahead of your competition, we have a wealth of experience in managing this and developing new strategies for customers as their businesses evolve . As alot of it involves staying on top of current marketing trends …
Email Marketing Strategy for 2018
So 2017 is nearly over and its just the right time to have a think about your 2018 email marketing strategy if you haven’t already done so. As is the case pretty much every year those that gleefully announce the death of email marketing as an effective part of your overal digital strategy, are yet …
Best Marketing Agency in Exeter
Here at Gleave Media we are honoured to have been named as one of the three best marketing agencies in Exeter. Three Best Rated is a business recommendation website. It selects what it considers to be the three best businesses within a business category, like marketing agencies, for a given city. They select businesses based on several criteria such …
What is Email Marketing?
In simple terms email marketing is the use of email to promote products and/or services. We here at mailPDQ believe a better understanding of email marketing helps a business to build a relationship with its potential customers and current customers. We are aware that email marketing is just one segment of Digital Marketing which also …