As a business owner navigating the waters of public discourse can be challenging, especially during politically charged times such as general elections. While it may be tempting to join the conversation and voice your opinions, there are compelling reasons why businesses should exercise caution and refrain from commenting on electoral matters. 1. Protecting Brand Reputation: …
Unveiling Our Digital Strategy for 2024: Driving Small Business Success
At Gleave Media, we believe that every small business has the potential for extraordinary growth in the digital landscape. As we step into 2024, we wanted to share this Digital Strategy designed to empower small businesses and propel them toward unparalleled success. 2024 is a year of boundless digital opportunities, if you’re a small business …
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Review rating and content can boost your SEO visibility
In the dynamic world of digital marketing and online visibility, search engine optimization (SEO) is the backbone of success. SEO involves a multitude of strategies and tactics to enhance your website’s ranking in search engine results. While keywords and backlinks have been long-standing pillars of SEO, there’s another factor that’s gaining increasing importance: five-star review …
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Embrace Autumn with a Digital Marketing Refresh
As the leaves change and the air turns crisp, it’s the perfect time to give your digital marketing strategy a seasonal update. Here’s our top digital marketing tips to help your brand stand out this autumn: Leverage Autumn-themed Content: Autumn brings a palette of warm colors, cozy vibes, and exciting holidays. Incorporate fall themes into …
September Digital Marketing Tip: Embrace Back-to-School Buzz
As the back-to-school excitement (or dread) fills the air, it’s the perfect opportunity to give your digital marketing strategy a fresh start too. So with that thought here are a few of our digital marketing tips for the month of September. Tap into the Back-to-School Energy: Back-to-school season isn’t just for children—it’s a chance for …
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Why does your business need to collect online reviews
Collecting online reviews are essential for businesses for several reasons: In summary, collecting online reviews is essential for businesses because it builds trust, improves search engine rankings, provides valuable feedback, increases customer engagement, and helps businesses stand out. By actively seeking out reviews and responding to them, businesses can use online reviews as a powerful …
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What’s the difference between SEO vs Pay Per Click
So what’s the difference between SEO vs Pay Per Click, well firstly SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are both digital marketing strategies that businesses use to increase their visibility online. However, they do differ in several key ways: Having worked in hotels for over 20 years these guys really get SEO. Highly recommend …
Five tips for building high converting landing pages
Your landing pages are the face of your business and this post covers five tips for building high converting landing pages. So why is it important? Well, its the first stop for any visitor and introduces your products and services, so these need to be clear and concise…. So there you have it our top …
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Why Google Reviews are Important
So why are Google reviews so important? Well, statistics about customer reviews show that Google is the leading business review platform above such platforms as Facebook and Tripadvisor, making it the number one tool for any business in the review market. So as a very rough rule of thumb the more reviews your Google Profile …
Social Media and LinkedIn Training for professionals
In early June our MD Alistair presented a new two part social media and LinkedIn training seminar all about what role engagement plays and what social networks you should be on. Part two covered LinkedIn Training and how you can get the best use out of this very valuable professional networking platform. Around 35 auditors …
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How Social Media affects your SEO
Let’s be quite clear from the start, Social media activity does not directly improve your business website SEO ranking, however, the content you share and the links you share directly increase your brand exposure. Taken cumulatively these do add up over time and influence SEO in these five key areas. A far wider distribution of …
What does the future hold for business marketing after Covid?
We can have no doubt that Covid has thrown a massive curveball into the world of business commerce, in a nutshell, it has created a future that no of us could have predicted and as we emerge out of those restrictions and we get used to living with Covid what does the future hold for …
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