An email is often the primary mode of contact for engaging new business. A recent study out of the UK that analyzed email marketing campaigns for small to medium enterprises (SME) found an average open rate of 24.88% with a click-through rate of 4.06%. That’s pretty good. The question, however, is how do you get …
Summer Email Marketing Strategies
As an email marketer, you may feel tempted to relax and not put in as much effort over the summer months. After all, much of your customer base is vacationing and spending more time with family during this season that goes all too quickly. However, you can’t afford to lose momentum with your email marketing …
Five Easter Email Marketing Strategies for your business
According to the National Retail Federation (NRF), online Easter spending in 2017 reached almost $5 billion, setting a 14-year record for online sales during an Easter holiday season. Candy, food, apparel, gifts, flowers, décor, greeting cards, and balloons top consumer’s buying lists every Easter. Email marketing strategies that cater to these wants (or, needs, in …
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Email Marketing customer journey
We are often asked about the customer journey, a business asks “what happens if we give you our data, what do you then do” So lets use this post to explain the customer journey from a recent email campaign we ran for a new client. Firstly this client came to us as a result of …
5 Golden Steps to create a Sales Email Newsletter
Writing any kind of email newsletter can seem a hard task, writing one that converts can seem even harder making sure that its gets conversions, so these are our five golden steps to create a winning sales email newsletter. There are 5 Golden Steps to creating a Sales Email Newsletter: Subject Line – this is …
A/B Testing for modern email marketing
When a business has its email marketing strategy sorted the best way to see how each part of the strategy performs is to utilize A/B split testing and as you would expect mailPDQ allows you to do just that. This split testing allows you to test a multitude of differing variables, you’ll want to test things …
What makes a great email?
This is a question we are often asked, as though some form of ‘great’ will by default lead to a conversion/action by the recipient. So what is the secret what make a great email? Well we’d have to say in our experience it is a collection of different actions that when rolled into one email …
How to get your emails opened and read
So you build a great email, send it to the right audience yet they haven’t opened it, why you may ask, well we think this can be split into three reasons why… It hasn’t been seen yet, maybe the recipient is just busy It has been ignored Its been seen and deleted without even being …
Sentences you shouldn’t include in an email campaign
When we’re called into businesses to review previous business email marketing campaigns we often see one’s that just fail and the business owners can’t see why. They can’t understand that a recipient isn’t going to spend the whole day reading and replying to all the emails they’ve received, they have more important things to do. So …
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Your 2017 Email Marketing Strategy
With the year rapidly coming to a close, it’s time to start considering your 2017 email marketing strategy, if you haven’t already done so. Those gurus who prematurely announced the demise of email marketing as an effective marketing strategy, are now being forced to acknowledge that it’s still the real workhorse of marketing, especially in …
4 Tips to grow your Sales pipeline using Automated Messages
For any growing business sales pipeline management is crucial and this starts from getting customer enquiries to then closing sales deals faster. Having an organised sales funnel not only makes sales prospecting for more effective, it also makes it much more efficient as your more likely to be working on leads that are likely to …
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6 top email marketing tips for Christmas
Christmas is coming is your business ready for the challenge of what should be the best time of the year if you’re a retailer. In some cases Christmas can be the make or break for a business, they need the surge in Christmas trading to make the real profit. With so much at stake for …