We can have no doubt that Covid has thrown a massive curveball into the world of business commerce, in a nutshell, it has created a future that no of us could have predicted and as we emerge out of those restrictions and we get used to living with Covid what does the future hold for business marketing after Covid, indeed one of the questions we are now asked is;
Which of the changes forced upon business during Covid is likely to remain?
One thing that can be sure is that Covid has reinforced what brands and retailers should have already been doing and what they need to continue to focus all their energies on, which is enabling any customer to shop when they want, how they want, and where they want — and doing this by ensuring you provide a pleasant and frictionless experience.
Invest in your marketing
Customers are ready on multiple channels to engage and buy from your business, you need to invest across multiple categories to hit the touchpoints of the customer journey, be that website, social media or apps as these tend to be the most common touchpoints.
Listen to customer issues
Throughout the customer journey, you will have issues, you need to listen for them and respond accordingly, these issues are likely to be around stock, payment and delivery
Customers will be back instore
If you have a premise that customers always visited, just because you can now supply online doesn’t mean that people won’t be migrating back from online, so why not enhance your hybrid model and make far more of click and collect – give people options.
The businesses that succeed will be the ones that make marketing to their customers integral to their strategy from the start. If you need help in ensuring your business is listed correctly then please call us on 01392 241653 or contact us through the website here for a no-obligation conversation.