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01392 241653 | The Mount, 72 Paris Street, Exeter EX1 2JY

GleaveMedia Ltd

Digital Marketing Agency based in Exeter

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  • About Us
    • Charity
    • Ethics
    • Testimonials
  • Services
    • Marketing
      • Digital Strategy
      • eMail marketing
      • Google Review Management | Online Reputation Management
      • Hospitality Lead Generation
      • Lead Generation Services for Devon Businesses
      • Pay Per Click (PPC) Marketing
      • Promotional Products Exeter
      • Search Engine Optimisation (SEO)
      • Social Media Marketing
        • Social Media Management
        • Social Media Training
      • Video for Business Marketing
    • Development
      • Website Design and Development Exeter
      • Website Hosting
    • Design
      • Brand & Graphic Design
      • Photography
  • Case Studies
    • Website Case Studies
    • Backworld Exeter
    • Design for Global Health Network
    • Advent Campaign
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Post COVID & Autumn Marketing Ideas

You are here: Home / News / Post COVID & Autumn Marketing Ideas

8 September 2020 //  by admin

Lots of businesses have had to pivot during the COVID-19 crisis. Some areas are seeing some normalcy with restaurants reopening, schools coming back to life and even gyms being able to serve a few clients. If your business has needed to slow down because of the pandemic, you may want to use this time to gear up for life post-COVID-19. Shoring up your marketing plans for when your business can get back to normal will put you ahead of the competition. Here’s what we recommend.

Engage With Your Audience on Social Media

According to Instagram, 60% of customers discover new businesses through their platform. Sprout Social cites engagement with brands on social media as one of the biggest benefits. When you respond to people on social media, it provides more confidence to the customer that you’ll be there if they have a problem after their purchase. Spend some time on social media during your downtime to connect with your community.

Review Your Data  

When times are busy, you probably don’t have time to really analyze how your social media and website are performing. Now is the time to find out which social media posts work well with your customers and which content has done well. Go through your analytical data to learn more about your customers and trends to make changes to what hasn’t been working.

Review Your Content Assets

Once you’ve done a deep dive into your data, you’ll learn which content appeals to your customers. Take that information and turn that content into different presentations. Think more than words on a page. One Ebook that performs well could be a wealth of other content opportunities, from video, case studies, infographics and podcasts. Know what you have in your toolbox to keep from reinventing the wheel.

Reach Out to Loyal Customers

Don’t let your brand get forgotten if your business slows down from the pandemic. Send emails to your customer list. Update them on what your business is doing to stop the spread of the virus. Provide industry insights. Offer online specials if you can. Marketing isn’t always just about getting the customer to buy. It’s about brand recognition and awareness.

Don’t Sit on the Sidelines

COVID-19 has changed the trajectory of many businesses. Take some steps to position your business to be ready for the next phase of normalcy in your community.

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Category: NewsTag: digital marketing, inbound marketing, online marketing, social media strategy

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Gleave Media Ltd
The Mount
72 Paris Street
Exeter EX1 2JY
Telephone: 01392241653
Email: [email protected]

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Gleave Media Ltd is an award winning Digital Marketing Agency in Exeter and run by Alistair Gleave, a seasoned web professional having been in and around the internet industry since 1999.

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Gleave Media Ltd
The Mount, 72 Paris Street
Exeter, EX1 2JY
01392 241653

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