Lots of businesses have had to pivot during the COVID-19 crisis. Some areas are seeing some normalcy with restaurants reopening, schools coming back to life and even gyms being able to serve a few clients. If your business has needed to slow down because of the pandemic, you may want to use this time to gear up for life post-COVID-19. Shoring up your marketing plans for when your business can get back to normal will put you ahead of the competition. Here’s what we recommend.
Engage With Your Audience on Social Media
According to Instagram, 60% of customers discover new businesses through their platform. Sprout Social cites engagement with brands on social media as one of the biggest benefits. When you respond to people on social media, it provides more confidence to the customer that you’ll be there if they have a problem after their purchase. Spend some time on social media during your downtime to connect with your community.
Review Your Data
When times are busy, you probably don’t have time to really analyze how your social media and website are performing. Now is the time to find out which social media posts work well with your customers and which content has done well. Go through your analytical data to learn more about your customers and trends to make changes to what hasn’t been working.
Review Your Content Assets
Once you’ve done a deep dive into your data, you’ll learn which content appeals to your customers. Take that information and turn that content into different presentations. Think more than words on a page. One Ebook that performs well could be a wealth of other content opportunities, from video, case studies, infographics and podcasts. Know what you have in your toolbox to keep from reinventing the wheel.
Reach Out to Loyal Customers
Don’t let your brand get forgotten if your business slows down from the pandemic. Send emails to your customer list. Update them on what your business is doing to stop the spread of the virus. Provide industry insights. Offer online specials if you can. Marketing isn’t always just about getting the customer to buy. It’s about brand recognition and awareness.
Don’t Sit on the Sidelines
COVID-19 has changed the trajectory of many businesses. Take some steps to position your business to be ready for the next phase of normalcy in your community.