It’s hard to believe it yet comforting at the same time; 2020 is reaching its end and what a year it has been. As the Christmas holidays approach, it’s time to start thinking about how you can digitally market your brand leading up to Christmas. If you are not yet sure, consider the following four ideas.
Idea #1 – Create a Drip Email Campaign
Christmas doesn’t just happen. In the months leading up to it, everyone rushes around looking for the best deals. By starting early, you can develop drip email campaigns centered around this build-up. Start as early as Black Friday and remember that Christmas is not the only holiday. To reach the widest market, be sure to add emails for Hanukkah and even New Year’s Day.
Idea #2 – Don’t Be Afraid to Offer Deals
At the holidays, buyers go where the deals are. Consider bringing in new consumers with time-limited and competition-driven campaigns. Offer free shipping up until a certain day, a sliding discount that drops a little more each week until Christmas, or even a good old fashioned “first 100 buyers” deal. You can post this information to your website and blog or send out emails to your subscribers.
Idea #3 – Send Out a Holiday Card
Treating your consumers like family is a surefire way to keep them coming back. Buyers invested in your product want to feel like they are being taken care of and what better way to do so than by offering a simple “Happy Holidays!”? A week or two before the big day, send out a simple e-card wishing everyone a safe and jolly time over the season. While it might be subtle, it’s just the content buyers need to stay engaged with your brand.
Idea #4 – Look Back at Where You Have Come From
It’s the end of the year and for most small businesses, that means looking back at how far you have come. While it’s not the most common marketing campaign, sharing your story and growth over the past year is a great way to thank everyone who has helped you reach new ground. Again, this style of marketing campaign is focused on building your brand, and the community invested in your business. It welcomes and encourages buyers to tag along and watch as your company continues to grow.
Remember that the holidays are a time for memories with family and friends. For the best digital marketing campaigns, you can’t go wrong with a bit of heartfelt humor. As 2020 comes to an end, remember to do your holiday shopping in advance and start early on your digital marketing campaigns. Happy Future Holidays!
