We’re excited to share the successful launch of a brand-new website for one of our long-standing clients, Backworld – the South West’s go-to destination for ergonomic furniture and specialist back-care solutions. At Gleave Media, we understand how important it is for a website to not only look great but also deliver an exceptional user experience. …
Get ready for Black Friday
The holiday season is coming up fast, and Black Friday (November 29th this year!) will be here before you know it. Is it too soon to prepare? Definitely not! Starting early gives you plenty of time to fine-tune your website and strategy before the shopping frenzy begins. Plan your content ahead of time. Shoppers often …
Five tips for building high converting landing pages
Your landing pages are the face of your business and this post covers five tips for building high converting landing pages. So why is it important? Well, its the first stop for any visitor and introduces your products and services, so these need to be clear and concise…. So there you have it our top …
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What is a Good Open Rate for Email Marketing?
One of the best things about email marketing is being able to tell just how many people open your emails, which is referred to as the open rate. Very few types of marketing can be this accurate in identifying how successful your campaigns are. When you know what a good open rate should be, you’ll …
Why send mass emails
For some growing businesses email marketing is seen as a chore, a question why send mass emails, surely they just get junked don’t they? Words we often hear – but does this have ‘legs’ is it true… Well here at mailPDQ we believe that communication and engaging with the right people demonstrates your business to …
What makes a great email?
This is a question we are often asked, as though some form of ‘great’ will by default lead to a conversion/action by the recipient. So what is the secret what make a great email? Well we’d have to say in our experience it is a collection of different actions that when rolled into one email …
Sentences you shouldn’t include in an email campaign
When we’re called into businesses to review previous business email marketing campaigns we often see one’s that just fail and the business owners can’t see why. They can’t understand that a recipient isn’t going to spend the whole day reading and replying to all the emails they’ve received, they have more important things to do. So …
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Your 2017 Email Marketing Strategy
With the year rapidly coming to a close, it’s time to start considering your 2017 email marketing strategy, if you haven’t already done so. Those gurus who prematurely announced the demise of email marketing as an effective marketing strategy, are now being forced to acknowledge that it’s still the real workhorse of marketing, especially in …
4 Tips to grow your Sales pipeline using Automated Messages
For any growing business sales pipeline management is crucial and this starts from getting customer enquiries to then closing sales deals faster. Having an organised sales funnel not only makes sales prospecting for more effective, it also makes it much more efficient as your more likely to be working on leads that are likely to …
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Why categorizing your business data is best practice
When you’re just starting out with your own small business, you might be tempted to keep all of your data in one or two files for the sake of convenience. This includes your sales records, leads, clients, prospects, and anything else that is related to your business. Unfortunately for the many business owners out there …
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Email Marketing tips for Small Businesses
Email marketing is an easy way for small businesses to communicate and build loyalty and trust with their customers. Previously, direct marketing was incredibly expensive and only feasible for large businesses but, over the last few years we have seen a dramatic change and these are our Email Marketing tips for Small Businesses The cost of …
Is your email marketing failing to convert?
When email marketing is used correctly the results can be remarkable. But for a huge number of businesses their email marketing is failing to convert. You may be thinking “what’s the worst that can happen?” Well, actually, quite a few bad things can happen if you do get it wrong. Firstly, you will miss out on gaining …