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01392 241653 | Unit 2, Clyst Units, Marsh Barton, Exeter EX2 8QW

GleaveMedia Ltd

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4 Tips to grow your Sales pipeline using Automated Messages

You are here: Home / customers / 4 Tips to grow your Sales pipeline using Automated Messages

16 November 2016 //  by GleaveMedia

For any growing business sales pipeline management is crucial and this starts from getting customer enquiries to then closing sales deals faster. Having an organised sales funnel not only makes sales prospecting for more effective, it also makes it much more efficient as your more likely to be working on leads that are likely to convert as apposed to wasting time on ‘tyre kickers’.

If you think your business could increase its business growth then these are our four ways thats sales automation can help manage your sales pipeline better.

Use an automated message to welcome new sign ups to your pipeline

When someone signs up to one of your email lists you need to welcome them no matter how they joined, be that through a social link or downloading a sales PDF either way stats show that new sign ups are most engaged within the first 48 hours of signing up, so communicating to them in that window is more likely to get the kind of results you’re looking for.

We hear from many business as to how time consuming this is rising people up, so this should be the first thing you automate.  When people sign up send them a personalised welcome email that reaches out on a positive note with your contact details and what they can expect from contacting your business.

Now identify the best or hot leads

Any business leader will tell you that now all leads have the same value, some for want of a better word are just ‘tyre kickers’ whereas some will be your leaders of tomorrow.  So the question is how do you work out the best ones that are more likely to buy from you.

Well you can work out the best by using something called contact scoring within the automation process that does this for you and also notifies you when a prospect is at the top of that list.

Send the right emails to the right prospects

So you’ve done the handwork, automating the welcome and identifying the best leads so then make sure that you communicate with these prospects often with content relevant to them.  If you do this you will not only convert them quicker but also keep them for longer because they will feel attached to your business and your brand.

Use triggered campaigns so you can to react to a prospects actions

Creating triggered emails based on a prospect’s behaviour and actions are extremely powerful and valuable because they are inherently relevant and timely. Imagine that you receive an email inviting you to two events, one is for beginners and one is for advanced users. You are fairly new to the service so you click on the link for the beginner’s level event to see what it will entail. An hour later you receive a second email with much more detailed information on the beginner’s event you were interested in and a limited time offer for a discount off the event ticket if you book now. Would you book the event there and then? Chances are you will and this is precisely where the power of triggered campaigns lie, it is in the timely and relevant content that the prospects receives at a precise moment following a particular action.

The facts are that triggered emails are more likely to get a better response and therefore deliver better results and therefore help grow your sales pipeline.

So there you have our top four tips to help grow your sales pipeline, if you need help to grow your business or to find out how we can make automation work for you, get in touch with our business team through the website and download our brochure here.

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Category: customersTag: automation, mailpdq, measuring success, newsletters, open rates, personalisation, strategy

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Gleave Media Ltd
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Marsh Barton
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Telephone: 01392241653
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Gleave Media Ltd
Gleave Media Ltd
Based on 34 Google reviews.
lis Gordon
lis Gordon
2021-03-04
An excellent service provided by Gleave Media. Having just discussed various ideas about moving our business marketing forward I will definitely be signing up to them. They know our market really well, know what needs to be done to improve it and drive more customers. This is exactly the kind of service I was looking for - thank you. Can't recommend them highly enough.
Michael Cotterill
Michael Cotterill
2021-01-21
Finally, an IT company which provides solutions rather than problems, thank you. Alistair doesn't wait to be chased to undertake the services he has agreed to provide, and is a man of his word. In an area for which I have very little knowledge or experience, Alistair and his team have made what felt like a daunting task refreshingly simple. I have no hesitation in recommending Gleave Media, as they have been a breath of fresh air.
Andy Cooper
Andy Cooper
2021-01-12
I'm really pleased to recommend Alistair and the team at Gleave Media. Great results and service. 10/10
Paul nery
Paul nery
2020-11-13
Alistair and Gleave Media supported our marketing efforts for almost a year. He was professional, friendly and responsive. He provided good guidance and was always keen to provide helpful advice for both Google Adwords and Facebook marketing
AT Thompson
AT Thompson
2020-10-13
After bad experiences with two previous companies, Alistair was the professional and helpful person I needed. I wouldn't hesitate to recommend him to others.
Auto ART Devon
Auto ART Devon
2020-05-19
Having known Alistair for years, it was time to bite the bullet and get the team at Gleave Media to monitor and improve our SEO - it's the way the world is going! We are now a few months in, and then results are great! The monthly reports are detailed and continuously improving. We look forward to seeing where the rest of 2020 takes us! Thanks Alistair & Team! See you soon (virtually) at G12 Networking Events.
Phil Sheppard
Phil Sheppard
2020-04-16
We haven't had a lot of dealings with Alistair, but for those we have, he has been really fair and helpful.
Shelley Poole
Shelley Poole
2020-04-09
I am a member of the G12 networking group run by Gleave Media, and Alistair is very proactive in ensuring that members enjoy the meetings and are introduced to each other where one may be able to help the other with something.
Lindsey Legg
Lindsey Legg
2020-03-02
I have been working with Alistair/Gleave Media for many years now and have always found him very approachable and helpful. Gleave Media has built my company a great website, given me good advice for my company, setup my SEO and I am very much looking forward to continuing working together in future. I will definitely recommend Gleave Media.
Martin Killick
Martin Killick
2020-01-30
I've used Alistair and Gleave Media for almost a decade. Always happy to go that extra mile. Alistair's business is based on a deep understanding and knowledge of all things Internet and Social Media, as well as a broad knowledge of Marketing generally. Very personable and always helpful and responsive. 10/10.

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Gleave Media Ltd is an award winning Digital Marketing Agency in Exeter and run by Alistair Gleave, a seasoned web professional having been in and around the internet industry since 1999.

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